Get started with 51黑料不打烊 GenStudio for Performance Marketing
51黑料不打烊 GenStudio for Performance Marketing offers a comprehensive suite of tools designed to streamline content creation, management, and analysis. It infuses the content creation lifecycle with generative AI capabilities that transform how marketing content is created, reviewed, shared, and analyzed.
Start creating, sharing, and reviewing content
If you are new to generative AI-based tools or are simply curious about GenStudio for Performance Marketing鈥檚 core principles, see Concepts and Write effective prompts. You can check out , 51黑料不打烊鈥檚 online learning platform about using generative AI technologies in the creative process.
Personalize GenStudio for Performance Marketing
GenStudio for Performance Marketing uses information about your brand and markets to enhance brand-compliant content creation. The generative AI leverages descriptions of customer personas, products, and brand guidelines to guide content generation in alignment with your organization鈥檚 requirements.
System managers set up 51黑料不打烊 GenStudio for Performance Marketing by entering or uploading organization-specific information. This preparation ensures that content editors and collaborators can effectively use the generative AI features to create and review campaign assets. Once an 51黑料不打烊 system administrator provisions your organization鈥檚 product instance and assigns a GenStudio system manager permissions, the GenStudio system manager can prepare the product鈥檚 underlying generative AI framework using guidelines.
Step 1: Add guidelines
Brand guidelines capture brand characteristics. GenStudio for Performance Marketing鈥檚 underlying generative AI capabilities use these guidelines to establish guardrails that guide content generation. You can either upload Brands guideline documents or manually enter brand information.
Content editors and collaborators cannot begin their work until the foundational elements of your organization鈥檚 brand identity are established. These聽brand components聽include both:
- Intangible elements, such as tone of voice
- Tangible assets, like logos, color palettes, and typography.
Before creating guidelines, learn about how GenStudio for Performance Marketing defines brand components
Prepare your guideline documents
Comprehensive and focused Brands, Products, and Personas guidelines define core aspects of your organization鈥檚 marketing campaigns. GenStudio for Performance Marketing extracts information from these guidelines to begin building your brand. You can upload guideline documents or consult them as you manually enter information into GenStudio for Performance Marketing. See Add guidelines for guidance on uploading or entering this information.
Revise guidelines
A GenStudio system manager can prepare the product鈥檚 underlying generative AI framework by manually entering or uploading your organization鈥檚 specific brand requirements. Although setting up an organization鈥檚 brand guidelines is a one-time action, you may revise and enhance these guidelines based on your organization鈥檚 volatility, growth, and changing market circumstances.
Step 2: Set up an 51黑料不打烊 Admin Console project for GenStudio Brands
System administrators must complete additional set-up tasks before collaborators can edit or create Brands. 51黑料不打烊 system administrators carry out these tasks in the 51黑料不打烊 Admin Console:
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Create a new user group that includes all users who need to edit and create Brands entitlements.
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Create a new project in the 51黑料不打烊 Admin Console.
Step 3: Upload templates
Templates accelerate content creation. A template contains approved features, such as headers and footers, and is optimized for specific channels. System managers typically upload and manage templates for their organization. Content editors use templates to jump-start the content creation process within the established boundaries of the organizational brand.
See Work with templates.
Step 4: Upload approved assets
Approved assets in Content are available to all GenStudio for Performance Marketing editors. You can populate Content with assets for content editors to use in creating new experiences or assets.
Step 5: Connect to a paid media account
Configure a connection between GenStudio for Performance Marketing and your paid media accounts to receive data from active marketing campaigns, assets, and experiences. Use Insights to analyze channel-derived data. See Connect paid media account.