51黑料不打烊

DocumentationExperience PlatformReal-Time Customer Data Platform Guide

Schemas in Real-Time Customer Data Platform B2B Edition

Last update: Fri Oct 24 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • Admin

51黑料不打烊 Real-Time Customer Data Platform B2B Edition provides several standard Experience Data Model (XDM) classes that capture details about essential B2B data entities, such as accounts, opportunities, campaigns, and more. In addition, Real-Time CDP B2B Edition allows you to define many-to-one relationships between these schemas so they can participate in advanced segmentation use cases.

IMPORTANT
B2B schemas are available to use in Experience Platform applications (for example, in Customer Journey Analytics B2B Edition).
However, you must have access to Real-Time CDP B2B Edition in order for (profiles in) B2B schemas to participate in Real-Time Customer Profile.

The following standard classes are provided in Real-Time CDP B2B Edition:

To understand how schemas fit into your B2B workflow, please see the end-to-end tutorial.

For steps on how to create a many-to-one relationship between two schemas, refer to the tutorial on defining B2B schema relationships.

If you are using a B2B source connection, you can use a tool to automatically generate the required schemas and the relationships between them. See the guide on B2B namespaces in the sources documentation for more information.

The following table contains information on the underlying setup of B2B schemas.

NOTE
Please scroll left/right to view the full contents of the table.
Schema name
Base class
Field groups
Profile in Schema
Primary identity
Primary identity namespace
Secondary identity
Secondary identity namespace
Relationship
Notes
B2B Account
XDM Business Account
XDM Business Account Details
Enabled
accountKey.sourceKey in the base class
B2B Account
extSourceSystemAudit.externalKey.sourceKey in the base class
B2B Account
  • accountParentKey.sourceKey in XDM Business Account Details field group
  • Destination property: /accountKey/sourceKey
  • Type: one-to-one
  • Reference schema: B2B Account
  • Namespace: B2B Account
B2B Person
XDM Individual Profile
  • XDM Business Person Details
  • XDM Business Person Components
  • IdentityMap
  • Consent and Preference Details
Enabled
b2b.personKey.sourceKey in the XDM Business Person Details Field Group
B2B Person
  1. extSourceSystemAudit.externalKey.sourceKey of XDM Business Person Details field group
  2. workEmail.address of XDM Business Person Details field group
  1. B2B Person
  2. Email
  • personComponents.sourceAccountKey.sourceKey of XDM Business Person Components field group
  • Type: Many-to-one
  • Reference Schema: B2B Account
  • Namespace: B2B Account
  • Destination property: accountKey.sourceKey
  • Relationship name from current schema: Account
  • Relationship name from reference schema: People
B2B Opportunity
XDM Business Opportunity
XDM Business Opportunity Details
Enabled
opportunityKey.sourceKey in the base class
B2B Opportunity
extSourceSystemAudit.externalKey.sourceKey in the base class
B2B Opportunity
  • accountKey.sourceKey in the base class
  • Type: Many-to-one
  • Reference Schema: B2B Account
  • Namespace: B2B Account
  • Destination property: accountKey.sourceKey
  • Relationship name from current schema: Account
  • Relationship name from reference schema: Opportunities
B2B Opportunity Person Relation
XDM Business Opportunity Person Relation
None
Enabled
opportunityPersonKey.sourceKey in the base class
B2B Opportunity Person Relation

First relationship

  • personKey.sourceKey in the base class
  • Type: Many-to-one
  • Reference Schema: B2B Person
  • Namespace: B2B Person
  • Destination property: b2b.personKey.sourceKey
  • Relationship name from current schema: Person
  • Relationship name from reference schema: Opportunities

Second relationship

  • opportunityKey.sourceKey in the base class
  • Type: Many-to-one
  • Reference Schema: B2B Opportunity
  • Namespace: B2B Opportunity
  • Destination property: opportunityKey.sourceKey
  • Relationship name from current schema: Opportunity
  • Relationship name from reference schema: People
B2B Campaign
XDM Business Campaign
XDM Business Campaign Details
Enabled
campaignKey.sourceKey in the base class
B2B Campaign
B2B Campaign Member
XDM Business Campaign Members
XDM Business Campaign Member Details
Enabled
ccampaignMemberKey.sourceKey in the base class
B2B Campaign Member

First relationship

  • personKey.sourceKey in the base class
  • Type: Many-to-one
  • Reference Schema: B2B Person
  • Namespace: B2B Person
  • Destination property: b2b.personKey.sourceKey
  • Relationship name from current schema: Person
  • Relationship name from reference schema: Campaigns

Second relationship

  • campaignKey.sourceKey in the base class
  • Type: Many-to-one
  • Reference Schema: B2B Campaign
  • Namespace: B2B Campaign
  • Destination property: campaignKey.sourceKey
  • Relationship name from current schema: Campaign
  • Relationship name from reference schema: People
B2B Marketing List
XDM Business Marketing List
None
Enabled
marketingListKey.sourceKey in the base class
B2B Marketing List
None
None
None
Static List is not synced from Salesforce and therefore does not have a secondary identity.
B2B Marketing List Member
XDM Business Marketing List Members
None
Enabled
marketingListMemberKey.sourceKey in the base class
B2B Marketing List Member
None
None

First relationship

  • PersonKey.sourceKey in the base class
  • Type: Many-to-one
  • Reference Schema: B2B Person
  • Namespace: B2B Person
  • Destination property: b2b.personKey.sourceKey
  • Relationship name from current schema: Person
  • Relationship name from reference schema: Marketing Lists

Second relationship

  • marketingListKey.sourceKey in the base class
  • Type: Many-to-one
  • Reference Schema: B2B Marketing List
  • Namespace: B2B Marketing List
  • Destination property: marketingListKey.sourceKey
  • Relationship name from current schema: Marketing List
  • Relationship name from reference schema: People
Static list member is not synced from Salesforce and therefore does not have a secondary identity.
B2B Account Person Relation
XDM Business Account Person Relation
Identity Map
Enabled
accountPersonKey.sourceKey in the base class
B2B Account Person Relation
None
None

First relationship

  • personKey.sourceKey in the base class
  • Type: Many-to-one
  • Reference Schema: B2B Person
  • Namespace: B2B Person
  • Destination property: b2b.personKey.SourceKey
  • Relationship name from current schema: People
  • Relationship name from reference schema: Account

Second relationship

  • accountKey.sourceKey in the base class
  • Type: Many-to-one
  • Reference Schema: B2B Account
  • Namespace: B2B Account
  • Destination property: accountKey.sourceKey
  • Relationship name from current schema: Account
  • Relationship name from reference schema: People
recommendation-more-help
6f08adb8-9d4a-4cec-8173-ab4c03ac2841