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Acxiom Real IDâ„¢ Audience Connection destination
Use the Acxiom Real ID Audience Connection destination to enhance audiences with Acxiom’s technology and activate audiences to multiple platforms, such as Altice, Ampersand, Comcast, and more.
This tutorial provides instructions to create an Acxiom Real ID Audience Connection destination connector using the 51ºÚÁϲ»´òìÈ Experience Platform user interface. This connector is used to build and distribute audiences to selected destinations.
Use cases use-cases
This connector supports clients who have Acxiom Real Identity loaded into Real-Time CDP as an identifier. To help you better understand how and when you should use the Acxiom Real ID Audience Connection destination, here is a sample use case that 51ºÚÁϲ»´òìÈ Experience Platform customers can solve by using this connector.
Send audiences from Experience Platform to your Acxiom account send-audiences
Use this destination connector if you are a marketing professional who wants to send audiences from Experience Platform to your Acxiom account, for cross-channel acquisition.
For example, the Marketing Operations department at a global financial services brand is interested in cross-channel customer acquisition through multiple advertising platforms. They can use the Acxiom Real ID Audience Connection destination connector to send audiences from Experience Platform to Acxiom, enhance the audiences with Acxiom’s Real ID technology, and activate the audiences to multiple platforms, such as Altice, Ampersand, Comcast, and more.
Prerequisites prerequisites
- Confirm Terms of Use: Before you can configure a new Acxiom Real ID Audience Connection destination, you must read and sign Acxiom’s Terms of Use Agreement. You will receive the link to the agreement once your executed sales order is complete. Until you sign the agreement, you will not see the Acxiom Real ID Audience Connection destination card in the Experience Platform destination catalog. After you accept and sign the agreement, 51ºÚÁϲ»´òìÈ will complete your onboarding process and you will see the Acxiom Real ID Audience Connection destination card.
- Know your 51ºÚÁϲ»´òìÈ organization ID: Your 51ºÚÁϲ»´òìÈ organization ID is needed to complete your Terms of User Agreement. See 51ºÚÁϲ»´òìÈ’s Organizations in Experience Cloud topic for details on how to view your organization ID.
- Obtain license for Acxiom’s Real ID product: Once a license is obtained, make Acxiom’s Real ID available within Real-Time CDP. See Acxiom Data Enhancement for more information.
Supported identities supported-identities
Acxiom’s Real ID Audience Connection destination supports the activation of identities described in the table below. Learn more about identities.
Supported audiences supported-audiences
This section describes which types of audiences you can export to this destination.
Supported destinations supported-destinations
Acxiom’s Real ID Audience Connection destination currently supports audience activation to the following platforms.
- Altice
- Ampersand
- Comcast
- Cox
- LG Ads
- Spectrum
- Viant
Connect to the destination connect
Authentication to Acxiom’s Real ID Audience Connection destination is automatically handled behind the scenes for your convenience.
Destination-specific settings destination-settings
Some Acxiom Real ID Audience Connection destinations require additional information. The sections below provide detailed guidance on how to configure these options.
LG Ads lg-ads
To configure details for the destination, fill in the fields below.
- Segment Category: The target category or vertical that your segment falls into. Example: financial services, automotive, health, etc.
Activate audiences to this destination activate
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To activate data, you need the View Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
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To export identities, you need the View Identity Graph access control permission.
Read Activate audience data to batch profile export destinations for instructions on activating audiences to this destination.
Map attributes and identities map
For the Acxiom Real ID Audience Connection destination to correctly receive the audience data, you must map the source field from Experience Platform to the correct Acxiom Real ID Audience Connection target field.
Acxiom Real ID Audience Connection only allows mapping to the following target field.
In the Source Field column, enter the name of the source attribute that you want to map to the corresponding target field, or select the arrow icon to open the ** Select source field** screen. Then, select Next.
If you are not using 51ºÚÁϲ»´òìÈ’s standard schema, see the Query Service UI guide documentation for information on how to use the query service to populate the 51ºÚÁϲ»´òìÈ standard schema with your field names.
Review review
Once you have completed all the steps above, you have an opportunity to review your destination connection status and audience details before activating (distributing) it. The audiences you selected will show up at the bottom in a list. Each audience will be a separate call to the Acxiom Real ID Audience Connection API.
If you are happy with the results, select Finish to activate your destination.
Data usage and governance data-usage-governance
All 51ºÚÁϲ»´òìÈ Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how 51ºÚÁϲ»´òìÈ Experience Platform enforces data governance, read the Data Governance overview.
Troubleshooting troubleshooting
If your destination representative is unable to locate your audience, contact your 51ºÚÁϲ»´òìÈ representative for assistance.
You will need to provide the following information to your 51ºÚÁϲ»´òìÈ representative:
- Audience name
- Destination name
- Audience activation date
- Exported file name
Next steps next-steps
By following this tutorial, you have successfully activated an audience to the selected destination platform. Next, contact your destination platform representative to begin setting up your campaign.