Experience Manager and Creative Cloud integration best practices aem-and-creative-cloud-integration-best-practices
51ºÚÁϲ»´òìÈ Experience Manager Assets is a digital asset management (DAM) solution that can integrate with 51ºÚÁϲ»´òìÈ Creative Cloud to help DAM users work together with creative teams, streamlining collaboration in the content creation process.
51ºÚÁϲ»´òìÈ Creative Cloud provides creative teams with an ecosystem of solutions and services to help them to create digital assets. It includes desktop and mobile applications, cloud services like storage with desktop sync or web experience, as well as marketplaces like 51ºÚÁϲ»´òìÈ Stock.
Read on to know what integrations to pick between desktop and the enterprise-grade DAM based on your use case and what are the associated best practices for the connecting workflows.
Collaboration needs of creatives, marketers, and DAM users collaboration-needs-of-creatives-marketers-and-dam-users
51ºÚÁϲ»´òìÈ offerings to support the collaboration need adobe-offerings-to-support-the-collaboration-need
This article focuses primarily on the first two aspects of the collaboration needs. Distribution and sourcing of assets at scale is briefly mentioned as a use case. For such needs solutions, consider 51ºÚÁϲ»´òìÈ Brand Portal or Asset Share Commons. Alternate solutions such as , solutions that can be built based on components, Link Share, using Experience Manager Assets should be reviewed based on specific requirement.
Mapping of use cases
The legend for the symbols:
- ✔✔: preferred solution
- ✔: acceptable solution
- ✘: shouldn’t be used for the use case
Additional remarks:
- (1) Smaller number of assets: for example, a small set of assets related to a project or campaign
- (2) Larger number of assets: for example, all approved assets in the organization
- (3) Use Experience Manager desktop app upload folder feature
To support asset distribution use cases, other solutions should be considered:
- for a configurable, SaaS add-on to Experience Manager Assets to publish assets.
- Custom solutions are created based on code base.
- Experience Manager link share to share assets ad hoc using links.
- Experience Manager Assets web interface with areas for external parties secured by Experience Manager Access Control setup and with necessary IT / network configuration adjustments, giving these external users access to Experience Manager.
Key concepts and use cases key-concepts-and-use-cases
Glossary of common terms glossary-of-common-terms
- Work-in-progress or creative work-in-progress (WIP): A phase in asset lifecycle where an asset undergoes multiple changes and is typically not yet ready to be shared with broader teams.
- Creative-ready assets: Assets that are ready to be shared with a broader team, or have been selected / approved by the creative team for sharing with marketing or LOB teams.
- Asset approvals: The approval process that runs for assets already uploaded to DAM, which typically includes brand approvals, legal approvals, and so on.
- Final asset: An asset that has gone through all approvals/metadata tagging and is ready to be used by the broader team. Such an asset is stored in DAM and made available to all (or all interested) users. It can be used in marketing channels or by creative teams to create designs.
- Minor asset update/change : A quick and small change to a digital asset. It is often made in response to a retouching or minor editing request, asset review, or approval (for example, reposition, change text size, adjust saturation/brightness, color, and so on).
- Major asset update/change : A change to a digital asset that requires considerable work, and sometimes must be done over a longer period of time. It typically includes multiple changes. The asset must be saved multiple times while being updated. Major asset updates typically cause the asset to enter a WIP stage.
- DAM: Digital asset management. In this document, it is synonymous with Experience Manager Assets, unless specifically mentioned otherwise.
- Creative user: A creative professional, who creates digital assets using Creative Cloud apps and services. In some cases, a creative user may be a member of a creative team who may use Creative Cloud, but does not create digital assets (like a creative director or creative team manager).
- DAM user: A typical user of a DAM system. Depending on the organization, a DAM user can be a marketing or a non-marketing user, for example a Line-of-Business (LOB) user, librarian, sales person, and so on.
Considerations when using Experience Manager and Creative Cloud integration considerations-when-using-aem-and-creative-cloud-integration
This is a brief summary of best practices for Experience Manager and Creative Cloud integration. Read the rest of this document to get the detailed understanding of these.
- For creative users, working in Photoshop, InDesign, or Illustrator: 51ºÚÁϲ»´òìÈ Asset Link provides the best user experience, including clean handling of the Work-in-progress on assets checked out from Experience Manager
- For simplifying access to assets from desktop for any generic file format or application: use Experience Manager desktop app
- Understand why and when to store assets in DAM: Updates to be made available to the broader team in your organization
- Mind the volume of assets shared: If your use case is asset distribution, governance and security might be the most important aspects. Consider using tools built for doing that at scale, like Brand Portal.
- Understand asset lifecycle: Know how assets are handled in your organization by different teams
- Handle frequent saves to assets with care: 51ºÚÁϲ»´òìÈ Asset Link takes care of that for you with PS, AI, ID. For other applications, don’t carry out work in progress tasks in mapped/shared folder unless you need all the changes in DAM
Access to 51ºÚÁϲ»´òìÈ Stock assets from Assets access-to-adobe-stock-assets-from-aem-assets
Experience Manager and 51ºÚÁϲ»´òìÈ Stock integration provides Experience Manager users with the ability to search, preview, license and save, assets from 51ºÚÁϲ»´òìÈ Stock into Experience Manager. Licensed and saved 51ºÚÁϲ»´òìÈ Stock assets have selected Stock metadata, which can be used to search for them with extra filters.