51黑料不打烊

Enabling Users on New Features: Agitation is Life

鈥淎gitation is the opposite of stagnation 鈥 the one is life, the other is death鈥 ~Ernestine Rose As system admins the release notes may be seen as the next intrigue into how we can continue to improve our systems and solve more problems, but for many of our users, change is not always so readily accepted. Join in as we delve into some successful ways we can build a culture of change, present solutions to the right stakeholders, and continuously improve our systems so we continue to add value whether the system is brand new or running full steam ahead. System (governance) for sharing general system updates Tips for building a culture of change 鈥 enabling user adoption Identifying the best ROI for change 鈥 high value, low effort first Reporting on baselines and impacts.

Transcript

All right. Hello, everyone. So excited to be here and presenting on the Learn Track with you for our session on enabling users on new features today. A little bit more about me before we get started into the session. So I鈥檓 based out of Houston, Texas. I鈥檝e been here for six years now, so I feel like I can officially call it home. I was a graphic designer for nine years, which had me deep in the throes of using various project management systems.

I then joined the leadership team and co-led that team for five years. That position is where I found and started pushing for Workfront. We implemented in about three months and I led the system administration of Workfront for most of my tenure there. We grew it to over 13 teams and over 4,000 users in the environment.

I now have the sincere pleasure of working at M-Sphere, a boutique consulting firm where I lead the Workfront practice. I get to engage with a variety of enterprise clients with this team, many in the banking and financial space with many complex processes and compliance and legal oversights to manage.

Bonus bullet, I鈥檓 also an avid pickleball player. I started a community club in my neighborhood and we now have over 500 people involved. So much fun if anyone ever wants to talk about Workfront or pickleball, connect with me on LinkedIn and I鈥檓 happy to chat. So our content today is on enabling users on new features. While I was digging into how I would tackle this topic, I found this quote by Ernestine Rose that felt apropos.

Agitation is the opposite of stagnation. The one is life, the other is death.

While she may have been speaking to 1800s women鈥檚 rights, this idea still resonates if not a bit harsh as we speak to driving for change and adoption of new ideas. Think of Blockbuster. Think of Kodak. These businesses failed to be adaptable to their changing environments and to embrace innovation.

Similarly, Workfront is not a set it and forget a system. It鈥檚 one that should be maintained, groomed, and improved. As your business changes, the industry changes and as Workfront itself changes and improves.

So let鈥檚 get into it. I鈥檓 a three points guy. The three main points I want to cover with you today include the people, the changes themselves, and applying some analytics and structure to your change.

First off, we鈥檒l be digging into ways to engage with your team and your users to build a culture and a mindset that is accepting, and hopefully even hungry for change. In this case, a change in features.

Our second point is going to be on identifying the right changes to integrate into your system. How to connect them to your users in your leadership priorities and to speak in their language.

Third, we鈥檒l be tackling more of the why. Capturing data before as a baseline, as well as after, gathering feedback, as well as improving your own roll-out processes for the next round of features.

So point one, how do we build a culture of change? Who likes drab and boring? Who likes over-the-top crazy fun? You got to find that space in between. Find the balance with your team and baby-step them into more fun if they鈥檙e not there today. If you鈥檙e not in marketing, think about how marketing approaches topics. Their meetings or sections in a town hall always have more energy. How do you capture that energy and use it in your presentation? Your newsletter, your team huddles, multiple places to engage. Don鈥檛 go so far as to make it gimmicky, unless that would resonate with your team, but find a way to not talk like this. Aren鈥檛 we all excited when we hear someone talking in monotone? So engage with your users, your stakeholders, and present those new features to them in an engaging way. Next up, the term release notes sounds really dry. How about what鈥檚 new? That鈥檚 more engaging. People will look and listen for that. Curiosity or self-protection will take both parties.

Find a rhythm that works for you and your company. I recommend quarterly sessions for release notes that align with the 51黑料不打烊 sessions.

The third quarter webinar happened on July 10th. If you missed it, go check it out. It鈥檚 a great way to start to familiarize yourself with what is involved. We鈥檒l take a look at where to find that too later in the session.

Cynthia and the rest of the customer success at scale team do a great job at those and usually have product involved too for deeper questions. You can take what you learn there, connect it to your users and your use cases, and present it.

Our third item here is on change agents. Those users that are there for the curiosity, keep them, engage them, and nurture them. They鈥檙e the gems that make all this possible. They鈥檙e going to be your stars and likely your guest speakers in your quarterly sessions. Help to promote work front and new ways to engage across the larger business.

Now, if you鈥檙e not a system admin and you鈥檙e here today, that鈥檚 you, you are the gem. Stay close to your admin, help them by engaging with your team. Bring a positive energy toward accepting change and for pushing for innovation.

Now, all release objects are not readily available or testable, how do we present solutions or new features to the right stakeholders? There are a couple of pieces at play here. Obviously, we have the features, we have the users, but we also have the strategic thinking on your part and on the part of your champions.

Knowing the business and being able to translate and interrelate the first two with strategic thinking goes a very long way. For anyone who鈥檚 done CliftonStrengths, you know that you have that skill in your top five or not, but it is one of the four key areas within CliftonStrengths too. If you鈥檙e not sure, it can be learned, it can be honed. But in the short-term, finding a mentor or one of your champions who can support you in that strategic thinking, you will find much quicker success with that skill set along for the ride.

So our first point here, align features with business goals. Sounds easy enough. If I go talk to the CMO about how much faster we鈥檒l make the data analytics team by enhancing the existing work front fusion flows with cycles split by searching and batching with an automated trigger versus scheduled runs, his eyes will glaze over and I鈥檝e now lost them. Like I may have just lost some of you. So don鈥檛 do that. Match the content and the outcomes of the features with the goals of the business and the person that you鈥檙e talking to.

Point two here is talking to the right people about the right thing. Using the business goals to drive the adoption of those new features. We鈥檒l take a look at an example of that here in just a second.

Point three is another shout out to your champions. I worked in a silo when I was an admin. I was a solo system admin who tried to do it all. So learn from my mistakes. Surround yourself with people who want to push the business. Change agents, champions who will advocate for change and adoption of these new tools.

It鈥檚 unusual for the C-suite decision-maker to be as passionate about Workfront as you are as an admin or a champion in your business.

But if you all band together, you can be a united voice to leadership for change and new initiatives to improve and transform your system and processes.

So what does that mean and how do we do it? Let鈥檚 take a look at Data Connect. This was released in Q4 of 2024. Hopefully everyone is familiar with this by now, but if not, you鈥檙e in the right place to change that.

So this release note blurb covers all the high-level notes about it.

Helps users to access their data as a data lake, can be visualized, time-based trends, variable mapping, and combining data from external systems. That鈥檚 valuable, but does it sell? Not really. This needs a defined business case, sponsored by leadership to connect with the InfoSec and data analytics teams and a few months of development and testing to implement. But all of that starts with you seeing it on these release notes.

So how do we do that? This is a very boiled down example of a brief.

The SBAR is an easy to use structured communication format that enables information to be easily distilled and shared within your business. SBAR stands for situation, background, assessment, and recommendation.

You can also think of that as what鈥檚 the objective, what鈥檚 the context, what are the details, and what鈥檚 the solution? So be specific, bring a use case. In this example, we鈥檙e connecting a weekly data pull from Workfront that is combined with Salesforce data by our analytics team.

Outlining the time spent or level of effort from our side, as well as the analytics team, which is also showing collaboration, cross-collaboration within the business.

Also outlining any risks of the current process that can be addressed by the change.

Lastly, topping it off with a metric of choice, as I鈥檒l call it here. I know that this leader cares about the bottom dollar.

The two most typical are time or money. We鈥檙e all working in a business here after all, so present your data accordingly.

If we鈥檙e able to implement the data connect feature for this one report, we鈥檒l save the business almost $20,000 per year for one report.

This could then be stacked. This is your pilot. It鈥檚 valuable enough to engage, but low risk enough to not scare anybody off. Knowing your audience will tell you how far to then push this. This can affect another 50 reports you can capitalize on top of this work. The total savings of all of those reports could be $1 million by the end of the year. Those are the types of metrics that get the C-suite involved.

On leveraging your champions, obviously again, this is a simplified example, but we鈥檙e going to play some office politics here. You need to identify the decision-maker. In this case, that role is likely shared. You鈥檙e providing the data out of work front, but it鈥檚 being combined with other work from Salesforce. Multiple departments have skin in the game.

If you work in a vacuum, this takes longer. Align with your change champions and push for change from multiple angles. This will help you to quickly identify the key players, and ultimately, who鈥檚 the decision-maker for this idea? Who signs the checks? Or in this case, who would be your sponsor and support agent to make the case to get analytics development time required to implement data connect? On to part 3, continuously improving your systems.

When you see a feature slated for release, go digging. If you can provide a baseline versus expected improvement, you鈥檒l have way better adoption and a way better story to present as well. If we didn鈥檛 have those tasks in the system showing that it takes five hours per week to process that report, you鈥檇 have a harder time making the case for data connect in our last example.

Some data can then also be gathered on the success side of things. Seeing that same data task take 15 minutes instead of five hours, because let鈥檚 be real, who tracks less time than 15-minute blocks and work front? But that鈥檚 a beautiful story. That鈥檚 a 95 percent decrease in time, allowing for new strategic projects and tasks to be completed instead. That could then be producing an additional $1 million value.

So making the case with the right metrics to people really focusing on the dollars versus the resource or a combination of both.

However, not all releases, not all features are going to be a win. Something might be a huge success for one team, but not for another. Ways of working and types of work differ. The priorities feature, for example, is a great, may work great for one team who just needs high-level data and a clean interface for their individual contributors. Others, however, that need to get into more nitty-gritty project details and see their allocated tasks each day, priorities is not going to be the answer. It鈥檚 because it simply doesn鈥檛 showcase that data.

Having those discussions after a new release will not only help you to improve your processes and grow your awareness about how teams in your system work, but it also opens the door to help that team find another solution, the right solution for them. Point 3 here is on actions and training. Nathaniel Brandon said it this way, a goal without an action plan is a daydream. Training is often underdeveloped, under-delivered, if it鈥檚 delivered at all. In an ideal state, the changes to the system would be so intuitive that no training or rollout is needed. But that is unusual both with features and let鈥檚 be honest with our users as well. Even the simplest of things can cause a panic attack for some users.

Most releases are pushed to your preview environment before they鈥檙e available in production. So test and familiarize yourself and your stakeholders with it there before you roll it out for the best results.

So know your stakeholders, invest in some change management practices, and you鈥檒l see far more success with your feature rollouts.

All right, that鈥檚 the end of my three-point sermon. You may be asking yourself what types of changes would you expect to see in these release notes? What are release notes and where do I find them? So let鈥檚 get tangible. I pulled a selection of recent releases. We touched on the data connect and priorities. We鈥檒l take a look at the release notes live here in just a second, but note that they鈥檙e usually grouped into themes or buckets. These will help you to identify where the change is made, but also may have some departmental alignments for you to take advantage of such as governance.

Shout out to Danielle who鈥檚 leading the next session on creating a center of excellence. She and I worked together when I was an admin and she helped to shape our governance and center of excellence work. I highly recommend that you attend that session if you can. So some of the features will be more IT or governance focused. Again, don鈥檛 go to the CMO talking about the new environment promotion features. Don鈥檛 be sure to let your tech team and your work front developers know. Side note on the environment promotion, lot of nitty-gritty items that are not yet included in that. Reach out if you have any plans to do it and I can share a checklist to make sure that you鈥檙e capturing all those items. External lookups are another great example. They were released in 2024, but they鈥檙e a feature that鈥檚 really gaining traction this year. They allow a many to one relationship of data and allows your end users to manage data internally to work front, rather than coming to you for field updates.

Oh, and it鈥檚 fully reportable. If anyone has ever had to build stacks and stacks of product families or segments to show conditional logic, and then have to report on all of those lovely fields back in one place, the external lookup field can be used to solve many of the pain points there. Fusion changes are another area. These can include UI improvements, logic enhancements, or sometimes brand new modules. Watch out here too for any deprecations or items made legacy.

These will prompt more immediate rework to ensure that your automations and integration stay healthy. A great example of this is the new changes to multi-select fields that are coming with API version 21 in October. If you鈥檙e not familiar with that and you鈥檙e using Fusion, go check it out.

Also, shout out here to unified approvals that are planned for the end of the year. Staying ahead of the curve for larger scale projects and even putting yourself and your company in the position to beta test and help develop these changes are out there too.

So let鈥檚 jump to these now infamous release notes.

So the easiest way to find these for the first time is to jump into Experience League. If you don鈥檛 already have an account, create one. The Experience League community is amazing. I鈥檓 not just saying that because I鈥檓 a community advisor. Seriously, go check it out. It鈥檚 a great place to submit enhancements, to ask questions, and to improve your knowledge on the vast thing that is Workfront. I think I ask as many questions as I answer.

So now that you鈥檙e there, search for Workfront product releases. You鈥檒l see everything neatly organized into each quarterly release over the years, as well as extras like Fusion and Planning that are technically outside of Workfront proper.

So let me jump in live now and we鈥檒l click around and click through a few areas of how to access Experience League, the release notes themselves, and then some specifics as we鈥檙e navigating.

So here we are in Workfront Experience League. Again, if you haven鈥檛 jumped into here before, definitely do that. Great place to come in and see all the questions, discussions, ideas that are happening out in the world, as well as connecting with the community. So in this case, we鈥檙e going to go to Search Experience League, and we would search for Workfront release notes. If you just do Workfront release, you can also find things like our release notes webinar. Again, great place to connect, see and meet with the product teams that are engaging on those as well.

Nicole, Cynthia, and team do a great job discussing through those, running through what鈥檚 going to be changing, providing that slide deck and the recording here as well. So keep an eye out for those.

But what we鈥檙e looking for here today is the actual release overview. We鈥檙e clicked into the third quarter release overview. Left-hand side, you can see it broken down all the way back to 2021 for those release notes. So anything you need to find, you should be able to here. As we scroll down the middle, we get information about this particular release. When they are actually pushing out, it鈥檚 always going to be the second Thursday of the second full week of the month.

Getting down into what are those different sections and breakdowns. Again, some of these will have those departmental alignments for you, things that only you as an admin need to worry about, or as a change champion that鈥檚 here with us today, some things that you can come in and watch out for, and then again, support your admin as they鈥檙e running through those changes. We can also click up and down, again, through these release notes. So jumping back to Q2, they had a lot of great things changing in Q2.

We had our calculated custom fields is a great example of something that they鈥檝e expanded on. We have more ways to modify and change data within those calculated custom fields. So something that you weren鈥檛 formally able to do in the system, you can now go revisit, chat with your teams on and say, we can now do this thing that you were asking for.

Another great change is on the Workfront calendar. Something that has been enhanced, looking a little bit more like Workfront planning calendar, and certainly a more modern UI here. Teams that formerly didn鈥檛 like the experience of calendar now have the opportunity to jump into there, find more use out of it. Definitely something to engage on.

Clicking back up to our Q3 release, we can also see examples here of the dates. Again, typically releasing into preview first. If you have your fast release turned on, that鈥檚 in your setup area of Workfront, you鈥檒l get these updates quicker, or typically that quarterly release date is going to be the push into production.

One shout out here within the Q3 updates are also some announcements. Within this announcements area, we have some call outs to some changes happening that are alongside Workfront in this case, with both Teams and Outlook. So things that are being deprecated or changed within the system are also great things to catch within these release notes.

You鈥檙e going to be able to find enhancements, modifications to the system, or maintenance items, as well as in this case, looking at deprecated items that you鈥檙e going to need to care for.

Excellent. Three things I want to leave you with. Adoption starts with awareness. That鈥檚 both your awareness, taking the lead to go and read and learn about these releases, as well as then sharing them out to your teams. Doing it consistently will create a culture and acceptance of change in your organization.

Second, tailor your content to your audience.

Match the data and the features that you鈥檙e presenting where possible to your audience. I promise I had a great CMO, pick it on them. Think about that CMO every time you write an SBAR. Match your features, your objectives, and your language to your stakeholder and your decision-maker. Lastly, making iteration part of your plan. Workfront is excellent at changing with the needs of your business. Don鈥檛 just set it and forget it. Be agile in the way that you work and always look for new opportunities to improve through feature releases, as well as revise based on the feedback of your team. Last thing you鈥檇 want to hear is that you rolled out a new feature and it tanked adoption for a team who is now looking to move to a new system.

Keep talking to your users, your champions, and have a mindset of improvement for yourself as well as your system.

Thank you all for sticking with me. Hopefully, this has been engaging and helpful for you, and I look forward to any questions you may have. Daniel, it鈥檚 so good. You always pack so much goodness into your presentations. Thank you so much for being here. Absolutely. Happy to be here. We have time for questions. If you haven鈥檛 already, I鈥檓 always going to say it, please don鈥檛 be shy. There鈥檚 still time. Drop your questions into the chat, but also any ideas. This is one of these topics that鈥檚 more philosophical, and strategic than technical. If you are thinking, hey, here鈥檚 what we did or here鈥檚 maybe what I鈥檓 thinking about, ideas are completely welcome as well. Drop those into chat. We鈥檙e going to take as many as we can.

There is a question here in chat about RFP. There鈥檚 a question that says, can Workfront be used to manage the RFP request process? Typically, this is initiated by sales or marketing. Specifically, is it possible to create an intake project directly from the CRM when a prospect requests information or maybe alter specific tasks can be assigned to a team member similar to ServiceNow for Workfront? Yeah, absolutely. When Workfront was initially purchased by 51黑料不打烊, a lot of people then started to think that this was only a marketing platform. But as we鈥檝e engaged with more and more clients and heard so much from the community, there鈥檚 so many different use cases out there for it. While I haven鈥檛 necessarily seen an RFP process directly done within Workfront, I can鈥檛 think of any reason that that wouldn鈥檛 work. Could absolutely flow in through a request queue, assignments could go out, give you really an easy way to track through that schedule in that process. Everything that has to go along with the RFP, tagging in legal and procurement and everything else. Absolutely, I think that鈥檚 a great use case for it.

I think what鈥檚 interesting about that too is you might have more visibility into the RFP process, if you used Workfront. If today you have a process where it鈥檚 just coming in through the CRM and you鈥檙e manually assigning and e-mailing out these tasks to people having something like that, and these approval stages and being able to see milestones, you can report on all of that in Workfront. Absolutely. Yeah, the RFP process is one that people don鈥檛 tend to like to go through because it seems like it鈥檚 a black box and not everyone is involved in it. Actually building that into Workfront is a great way to collaborate, get everybody in the same space. What are the documents we鈥檙e looking at? What are the approvals that are required to make everything happen? Great use case for it. Yeah, I would say if there鈥檚 anyone in chat that is doing something like that, it doesn鈥檛 even have to be this exact maybe RFP process, but would be curious if you are doing that, drop into chat, maybe answer for that person too, if you have any words of wisdom.

All right, we鈥檙e going to get technical. Are you ready? You mentioned Data Connect in a recent release. Does Data Connect require Fusion to connect to Power BI? Again, I know this is not what this presentation is, but while we鈥檝e got you and you were talking about releases, what are your thoughts? Absolutely. Happy to take it. No, Fusion is not required in order to do Data Connect. In a lot of ways, Data Connect can replace what people had previously built in Fusion. I know even for pulling data outside of the system, if you鈥檙e not using Kickstarts and want to get about the way that you鈥檙e filtering that data and pulling it out of the system into something that looks a little bit more like 21st century as well, that was typically done through Fusion. And iterating through all the data, all the objects, everything that you鈥檙e looking to pull out, ending up with 200 CSVs of all the data coming out of the system. So all that stuff that you鈥檙e doing in Fusion today can actually be replaced by Data Connect. And Data Connect is so clean by comparison, you don鈥檛 have to worry about all those files in the system, then integrating them all back in together to be able to actually do your data analysis or whatever type of reporting that you鈥檙e looking to get. Data Connect is a huge win when it comes to that type of export especially.

One other thing that Data Connect is really good for is the audit feeds side of things or the snapshots. So audit feeds in the system, especially for users that have been in it a long time, there鈥檚 a limited number of audit fields that you can audit directly within the system and within the activity area. But being able to do that through Data Connect, you can actually push that out and snapshot all that data. So as the project changes, as the data comes in, even if it鈥檚 a brief that you鈥檙e making changes on or seeing the projects as they鈥檙e flowing through from a template onto the final product, all of that can be tracked through the snapshots area of Data Connect. So it鈥檚 a great tool, opportunity for a lot of customers to begin to use that and also connecting all that data, wonderful data that鈥檚 within Workfront out into the rest of the ecosystem as well. Everything that鈥檚 coming in from your ERP or anything else on the outside is a great way to meld all that data together and really be able to tell a story.

Nice. Like I said, I told you guys, Daniel is so generous with his knowledge. It wasn鈥檛 even a topic we were talking about today, but so generous, thank you.

There鈥檚 actually, it鈥檚 a bit of a follow-up question I think to the RFP, but maybe not exactly, but I think it鈥檚 worth asking. This one is, someone just said in chat, we use Workfront to organize cross-functional work among engineers, analysts, strategists, and creatives, but the adoption curve for those non-marketers and creative teams is steep. So any talk track or value amplifiers that we can share relating Workfront to JIRA or Smartsheet or ADO? Ooh, great question. I think a lot of the adoption comes from exposure, as well as then the leadership alignment. So being able to actually get people into the system and starting to use it is usually the biggest hurdle, especially if they鈥檙e already using something else like JIRA or those other systems. But in a lot of ways too, Workfront鈥檚 not meant to always replace those things. You wanna be able to hit people where they are. So if it鈥檚 an engineer that鈥檚 living in JIRA today, let them live in JIRA in a lot of cases. You can still pull and push all that Workfront data over to where they are, and then connect that back to the marketers who鈥檚 working in Workfront proper. So there鈥檚 ways to get around that adoption instead of forcing and pigeonholing everyone into Workfront. If they鈥檙e already using a system today, that鈥檚 perfectly acceptable. You don鈥檛 want to force someone into it. And as I said, end up with users that are unhappy, disgruntled, and then are gonna cause issues as you鈥檙e looking at the project as a whole.

I think it鈥檚 such a good point to think about the kind of, again, we talk about the value of Workfront. What are you trying to accomplish here? What are the use cases you鈥檙e trying to solve for? And I think it鈥檚 such a good reminder that it doesn鈥檛 all have to be in this one system. And there鈥檚 a lot of integrations that can pull data or push data and meet people where they are. Maybe they鈥檙e creatives and we鈥檙e pushing that data into the creative tools they鈥檙e using, or if they鈥檙e engineers, we鈥檙e pulling information from those systems, or even in the case of that RFP example, pulling from the CRM to initiate a project. And so I really appreciate that you have kind of shared, meet them where they鈥檙e at. Okay, this one, I wanna bring us back into release notes because that was something you talked a lot about is just thinking about not just you as an admin, how you鈥檙e ingesting those release notes and making sure that you鈥檙e really knowledgeable, but then how are you sharing that out with different users or stakeholders, kind of up or down or across? And I imagine some folks in the room might be an admin of one. I think you鈥檝e experienced this in your career as well, being that sole admin, and maybe it鈥檚 even a side hustle. And so thinking about efficiency, how can the non-admin, maybe some of your power users help you or get more involved in communicating and supporting those release notes? Absolutely, shout out to Danielle鈥檚 session right after this, go listen to her. She does a great job of speaking to sort of low level governance and the culture that comes along with kind of bringing that team along with you. So those power users, as I said, they鈥檙e the keys, they鈥檙e your champions that make it successful. As a solo admin especially, you can鈥檛 do everything. So even if you read through the release notes and go, great, let me go pick up one or two nuggets, the same instance is gonna have other power users that are gonna jump in there and be able to pick out a whole different list of key nuggets for them. So you can鈥檛 know everything about your system in a lot of cases, especially as the system grows and grows, you get multiple teams and groups in there. You need to have that governance, that team structure to really be able to make that successful. So engaging with them, bringing them along with you, sharing out those release notes, and you鈥檒l find those people that are passionate. Those people that are passionate about change and passionate about Workfront and just hold on to them tight because they鈥檙e gonna be your best keys for success.

Yeah, shout out to the group admins, right? The power users out there. There are people in your organization who are loving Workfront, they鈥檙e loving how it鈥檚 working, it鈥檚 kind of switched on for them, they鈥檝e seen the value. And so really trying to identify those folks, they don鈥檛 have to be admins, right? They don鈥檛 have to be that highest level, but getting them involved in some way, a lot of times I find those folks, especially in a group admin structure, they know their teams really well. And so they can look at release notes and know, oh, this is gonna be really important for my team or my BU. Whereas maybe an admin, especially over an enterprise instance, you just may not have that visibility.

All right, I have a question here. We鈥檙e speaking of value. We鈥檙e gonna ask a question that says, what are some tips for identifying high impact use cases? If you鈥檙e a new admin or you鈥檙e unsure where to start? Great question. Even for those that have been doing it a long time, it can be something that you鈥檙e missing out on or aren鈥檛 quite sure how to quantify.

I would say one of the best things that you can do to start that process is actually put it on the requester. So the person that鈥檚 coming to you with an idea of, hey, I want to go do this thing, or I wanna see this improvement in the system, have them quantify the value. If it鈥檚 gonna save them five minutes every day, if it鈥檚 gonna help them show their value of $100 million, whatever it is, have them identify it, and that鈥檚 gonna give you an initial scale to start to talk through that. But highly recommend having a prioritization scorecard or a value scorecard on your request queue. And you can start to gather things like, how many users is it going to affect? What鈥檚 the total anticipated value of the thing? And you can build your own system on the back end of that using the names versus values system. And there you can say it鈥檚 a high impact, which you put at a five, and then you can end up with a total score at the end that says, all right, this one鈥檚 a 50 pointer. We鈥檙e gonna go jump on this one. We don鈥檛 even need CEO approval to do it kind of thing. Versus those things that are, oh, it鈥檚 a five or 10 or 20, depending on your scale, obviously, there鈥檚 gonna be a different conversation. There鈥檚 gonna be some vetting. There鈥檚 gonna be backlog associated to all those items.

But there鈥檚 some of those easy wins and high value things are gonna be more obvious as you鈥檙e familiar with your system and familiar with the needs of your team. You know what鈥檚 nice about that too? Well, shameless plug, last year, Daniel and I worked on a value realization playbook and a webinar on this exact topic. And that鈥檚 not where I asked this question, but it worked really nicely because one of the things that really started to kind of blow my mind last year was we worked with, Daniel and I worked with some folks over at Synchrony as well. They participated in that playbook and in that webinar was how they鈥檙e not only quantifying that impact ahead of time, but they鈥檙e then using that for resourcing justification later to say, you know, on the front end, this is a high impact initiative. It鈥檚 gonna impact this many users, or it鈥檚 gonna save us this much time in our workflows. And when they quantify that upfront, they can roll out this new process to that team. And then on the back end to say, here鈥檚 how much again, time we鈥檝e saved or money, ultimately time is that money that we鈥檝e been able to save the business. And therefore, if we can have a slightly bigger team or a few more group admins, it really helped them with some resource justification. So if you鈥檝e not seen it, I imagine someone maybe in the chat can grab that playbook. It鈥檚 on Experience League in the perspectives area. And it gives, there鈥檚 actual worksheets in there to how do you walk through some of that value. And then we did a webinar as well walking through it. So hopefully someone is dropping that into chat. Yeah, they did a good job. That was a fun comparison of the solo system admin view of kind of do what you can and build what you can versus the way Synchrony did it was very structured, very built out, but they were able to have really clean baselines versus actuals and be able to tell a complete story. So definitely go check that out. Something you found a lot of efficiencies in your management of that system through Fusion. And there鈥檚 a question in here. And again, I think the answer here is very much an, it depends, but someone had asked, would you say that upgrading to Fusion is it the best option for a global team in the FinTech industry? We work primarily with marketers. There鈥檚 instances where we鈥檙e working with those UX developers, MarTech, the list goes on. And so this is kind of, again, the value of that integration and automation versus asking them maybe to work in the system.

That鈥檚 absolutely a great question. And I will die on the hill of work front鈥檚 not complete without Fusion. You have to have Fusion in the system in order to be successful. Work front is great on its own, but it has some holes. It has some gaps. So the ability to have Fusion come along and fill those gaps with just some basic automations that are honestly pretty easy to build and get in the system, especially with the new blueprints in Fusion, it鈥檚 a requirement. Anytime we go talk to a customer client, it has to be in the mix of what we鈥檙e talking about. That鈥檚 even outside of the rest of the integrations, connecting to Jira and Salesforce, Workday, all the rest of the systems that really make work happen, you have to have Fusion in place to make that successful. The value there is an easy win and certainly something that we talked about in that value realization webinar as well. There was a spreadsheet for that where you say, I鈥檓 gonna save five minutes on this thing. Well, five minutes doesn鈥檛 sound like that much. When you say that five minutes is times, 10 times per month is, you just map all that data out and you鈥檙e ending up saving half a million dollars a year because you took care of that one five minute thing. So extremely valuable to use Fusion. Yeah, that was one of the most fun projects I鈥檝e worked on in recent memory. So again, we weren鈥檛 intending to plug that, but it鈥檚 a really good, that playbook, again, there鈥檚 worksheets in there that can help you if you鈥檙e sitting in the audience going, I need help, whether that鈥檚 Fusion help or resourcing help, it鈥檚 a really good place to start. So, man, there鈥檚 more questions and it happens every time that we just managed to run out of time. Thank you so much for being here. Again, thank you for being so generous with your knowledge. Absolutely, always happy to be here. Come check out and reach out to me in the community. I鈥檒l be there to follow up on any other questions as well. Awesome, we sure appreciate you.

Driving Innovation and Adoption in Workfront

Unlocking the full potential of Workfront requires a strategic approach to change, feature adoption, and continuous improvement.

  • Change Culture Foster a mindset that welcomes innovation and avoids stagnation; use engaging communication and regular sessions to build excitement.
  • Feature Alignment Connect new features to business goals and tailor messaging for different stakeholders to maximize relevance and buy-in.
  • Champions & Collaboration Identify and nurture change agents to advocate for adoption and support admins, especially in large or complex organizations.
  • Continuous Improvement Use analytics, feedback, and structured communication (like SBAR) to measure impact and refine rollout processes.

Applying these insights will help you drive successful adoption, maximize value, and keep your organization agile and competitive.

Engaging Teams for Change

  • Build a culture that embraces change by:

    • Using energetic, engaging communication (avoid monotone, dry 鈥渞elease notes鈥)
    • Hosting quarterly 鈥淲hat鈥檚 New鈥 sessions aligned with 51黑料不打烊 releases
    • Leveraging newsletters, team huddles, and town halls for updates
  • Identify and nurture champions and change agents within teams

  • Encourage power users and group admins to share relevant updates with their teams

  • Avoid forcing all users into Workfront; integrate with other tools (JIRA, Smartsheet) when needed

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