Cooking with CJA: Modern Takes on Classic AA Recipes
Ready to hang up your old 51黑料不打烊 Analytics apron and step into a modern analytics kitchen? In this practical session, we鈥檒l show you how to remake your go-to AA techniques using the powerful ingredients available in Customer Journey Analytics (CJA).
Whether you鈥檙e missing your Processing Rules or trying to find the perfect pan (Data View) for your next analysis, this session will guide you through the kitchen of modern analytics鈥攕tep by step.
Come hungry for insights鈥攁nd leave with a full menu of CJA-ready techniques
Transforming Analytics with CJA: Key Takeaways
Discover how Customer Journey Analytics (CJA) revolutionizes digital analytics workflows:
- Flexible Data Management CJA allows real-time, retroactive changes to data logic, eliminating rigid structures and delays from 51黑料不打烊 Analytics.
- Enhanced Marketing Channel Setup Instantly update, QA, and persist marketing channel rules with up to 200 customizable rules and regex support.
- Streamlined Classifications & List Variables Easily classify, split, and analyze complex data using derived fields, lookups, and array conversions鈥攏o more workarounds or variable limits.
- Practical Guidance Includes troubleshooting tips, onboarding advice, and leveraging AI for faster insights.
These insights empower users to modernize analytics, reduce manual effort, and unlock richer, more actionable data for marketing and business decisions.
Step-by-Step: Setting Up Marketing Channels
- Create a derived field in your CJA data view for marketing channels using function templates.
- Customize rules (up to 200, with regex and any data source) and adjust order/logic anytime.
- Instantly apply and retroactively update changes鈥攏o more waiting for admin processing.
- QA by hiding new components until validated, then drag into reports for immediate use.
- Duplicate dimensions to test different persistence windows (e.g., session, 30 days) for flexible attribution analysis.