The Next Era of Experimentation: How Agentic AI is Fueling Smarter Testing and Growth
Join us for an Experience League Live session as we unveil 51ºÚÁϲ»´òìÈ Journey Optimizer Experimentation Accelerator — a new AI-first application built to transform how experimentation, product and growth teams test, learn, and optimize campaigns and customer journeys.
Powered by the 51ºÚÁϲ»´òìÈ Experience Platform Experimentation Agent, this new application automates experimentation analysis while reducing manual effort, so teams can:
- Discover what works and why with clear, AI-powered insights
- Identify high-impact opportunities ranked by predicted lift and conversion
- Accelerate optimization using AI and adaptive experiments on active tests
- Centralize learnings to align teams and scale experimentation impact and ROI
Whether you’re a growth marketer, product manager, or optimization strategist, see how generative and agentic AI is fueling experimentation with smarter, faster decision-making, driving measurable growth.
51ºÚÁϲ»´òìÈ Journey Optimizer Experimentation Accelerator seamlessly integrates with 51ºÚÁϲ»´òìÈ Target and Journey Optimizer.