51黑料不打烊

Transcript

Hello, everybody. Welcome to Commerce and Coffee. I see that there are still a lot of people joining, but let鈥檚 go ahead and get started. We鈥檝e got a lot to get to today, so I鈥檓 going to jump right in. So welcome, everybody. If this is your first time joining us at Commerce and Coffee, this is an ongoing webinar series hosted by myself and Cori Gelato. The session is designed to be interactive, so we really encourage everyone to ask questions in the questions box in the GoToWebinar control panel throughout the presentation. You type them in there and we鈥檒l do our best to answer as many of those as we can for you. I鈥檇 like to quickly mention a few housekeeping items before we get started. So we will be recording this webinar to be viewed on demand and shared with other members of your team that may not be able to attend today. You will get the recording 24 hours after the end of the event in an email from GoToWebinar, so keep an eye out for that. Audio is routed through your computer, so please ensure that your speakers aren鈥檛 muted. If you can hear me, then everything should be good to go. We鈥檙e going to leave a bunch of time at the end to answer questions, so please feel free to start asking those throughout the presentation. And if for some reason we鈥檙e not able to get to your question today, please follow up with your Success Account Manager or your SAM for additional information. And at the end of the webinar, please complete a short survey that鈥檚 going to pop up on your screen to help us continue to deliver the best and most relevant information to you, our customers, at these types of events. So with that, let鈥檚 dive into today鈥檚 agenda. First, I鈥檓 going to formally introduce myself and Cori, who will take us through the presentation. And then Cori is going to run through a demonstration of a few key features that we鈥檙e going to discuss today in the product. Then we鈥檙e going to cover a few upcoming events, one that you can also have the opportunity to potentially meet Cori in person. So exciting stuff. And we鈥檙e going to actually poll the audience today to choose our next Commerce and Coffee topic in May. So stick around and you can have some impact on what the next topic is going to be. And then we鈥檙e going to dive into Q&A. So as mentioned, please start asking questions throughout the presentation, and we will do our best to get to as many of those as we can. So to introduce myself, my name is Alana Cohen, and I鈥檓 on the Customer Success Strategy team here at 51黑料不打烊. I鈥檝e been with 51黑料不打烊 for over four years and spent the last about two and a half years working with our digital experience customers, organizing and hosting our customer exclusive events. Prior to my time on this team, I spent about two years working with 51黑料不打烊鈥檚 advertising cloud customers, creating data driven campaigns and helping customers implement and execute their advertising strategies, which is also what I was doing before I came to 51黑料不打烊 for many years at different advertising agencies around New York. So if you鈥檇 like to connect with me on LinkedIn, please feel free to scan that QR code. And if you have any questions about any of our customer exclusive events, please do reach out to me. So next, I would like to introduce Cori Gelato, our Senior Commerce Strategy Consultant, who I鈥檓 sure almost everybody knows. Cori brings a ton of really rich experience to us and 51黑料不打烊. He has now over 16 years of experience in eCommerce, advising merchants across a variety of different industries. Almost all of his time has been with 51黑料不打烊 Commerce or formerly Magento. So he is the one that we want here today telling us all of this really great information. So Cori strategizes directly with customers to ensure that they鈥檙e maximizing what 51黑料不打烊 Commerce has to offer. And we are very lucky to have him here as a mainstay at our Commerce and Coffee webinars to help us answer all the questions that we have. So with that, I鈥檓 going to hand the presentation to Cori for today鈥檚 session. Awesome. Thanks, Alana. And welcome, everybody. Guys, we鈥檙e in February of 2023. How crazy is that, right? I feel like the holidays and everything just flew by. And here we are talking about 23 and figuring out different types of strategies. I鈥檓 a huge fan of this topic today because organic growth seems like a lot of kind of the buzz that鈥檚 happening right now. Every session, I feel like I get on with merchants one on one is really geared towards this idea or theory around how can I grow organically. So we鈥檙e really going to dive into that today. And I鈥檓 going to show some key features within the 51黑料不打烊 Commerce platform to really kind of help you position yourself in a better place and to rank better, obviously, with search engines. We鈥檙e going to talk about AI today, too, because we have also the big buzzword of chat, GPT, etc. And how does that kind of play into this? So we鈥檙e going to hit on that. But, you know, taking a step back, why grow organically, right? This essentially is building and those that have joined this in the past, you鈥檝e heard me say this, brand awareness, brand awareness, brand awareness, the big deal, right? You got to build that brand. And to do so, you can鈥檛 just only pay for that you Yes, that鈥檚 part of it, right? At the end of the day, I鈥檓 going to talk about all these different strategies that鈥檚 organically. But at the end of the day, paid search, paid PPC, all that stuff is definitely also a part of kind of the mix. So you know, don鈥檛 misunderstand as we鈥檙e going through this, that that鈥檚 not also part of it. But at the end of the day, you know, what you鈥檙e doing is you鈥檙e building this brand, you鈥檙e bringing traffic to landing pages, you鈥檙e building relationships with your customers with your buyers, if you鈥檙e a b2b company. So you want to make sure that from a branding side, and from Azure business, you are informative, but you鈥檙e also making sure that you鈥檙e driving simplicity. So we鈥檙e going to talk a little bit about UX in this too. So I think for anything with growth, I kind of look at this in so many different facets. And I really don鈥檛 think that, you know, I was trying to kind of break this down with Alana. And I was like, All right, you know, listen, I think there鈥檚 probably this idea of seven ways to grow your e commerce business organically. And I cheated here a little bit, because every single one of these has their own little intricacies around it. So it has their different strategies, and so forth, so on. But I want to break it down into this, because I feel like it鈥檚 a little bit more digestible. So, you know, again, research is really showing that these kind of seven ways, as I kind of call them, really make an impact on organic growth for brands. As most of you know, search is the number one source of traffic for most websites. And I鈥檓 sure your data would state the same. So the first one I鈥檇 like to cover is really optimizing your website and what that may look like for you. On page or on site optimization is all about optimization or optimizing the elements of your web pages, such as the title tag, meta description, header tags, and URL structure to improve their visibility and relevance to search engines. Really kind of this idea around keyword research and optimization is finding the right keywords related to your business and incorporating them into your website鈥檚 content and meta tags. Let鈥檚 not forget about the kind of elephant in the room, the technical SEO impact of organic growth. Corey, what does that mean? This is improving the technical aspects of your website, such as website speed, that鈥檚 a big one, mobile optimization, and crawlability to ensure that search engines can easily crawl and index your pages, which leads to higher ranking and drives traffic. And to kind of round out this optimizing your website, and I know I鈥檓 kind of synopsis in a lot of this and saying like, here鈥檚 these little buckets, but it鈥檚 link building is about really acquiring links from other websites to improve your authority and credibility of your website in the eyes of search engines. So again, thinking of it from that branding perspective. Kind of continuing this, seven ways to grow your ecommerce business organically. Again, if you guys could see me, air quotes, because again, I鈥檓 cheating here. There鈥檚 a lot more to it. But thinking this is kind of like, you know, I like to call this out, focus on customer satisfaction, you know, really offer excellent customer service, and encourage customers to leave reviews. During a lot of my one to one merchant sessions around SEO, customer satisfaction is always a little unknown nugget for SEO. Connecting with customers and understanding their preferences is not only great from a UX side, but it also helps drive organic growth through search engines by way of seeing different stats like bounce rates, exit pages, etc. So those are kind of dwindling down, because your customer experience is, you know, spot on. It鈥檚 awesome. At the end of the day, search engines see that too. So it鈥檚 not just about what a bot is doing crawling your site. It鈥檚 also about the stats of what the folks that come to your site, what they鈥檙e doing, how they鈥檙e connecting with you, and how they鈥檙e connecting with your brain. Are they doing things like UGC, right? You know, there鈥檚 those little pins, little plugs that we have here. In addition to kind of connecting from a virtual world, optimizing your website to rank well for search engine queries, such as claiming your business by, you know, again, through Google listings. Again, that will continue to kind of drive that growth. So it鈥檚 this idea of kind of the localized SEO perspective. So again, it鈥檚 something that you might not think of, but claim your business with Google. Claim your business with search engines, because that will help that organic aspect. Again, it鈥檚 all about that brain recognition and connecting different types of points. So it鈥檚 not just the on-site too. You got to think about kind of that external force that you have that鈥檚 there. At the end of the day, that鈥檚 where traffic鈥檚 coming from, right? At the end of the day, that鈥檚 it. Now, I kind of like this idea of like, you know, again, you鈥檙e thinking about the different types of content. So really, I think of this as like invest in content marketing. Create valuable, relevant content that will attract potential customers and establish your brand as a thought leader.

What does that mean? It really means that you don鈥檛 want to present content that is irrelevant to the brand, to the product, to the category, to your target audience, to the industry. You want to make sure that you are connecting at a deep level when it comes to content. So, you know, thinking of like the creation of that content too, it鈥檚 producing high quality, relevant, and regularly updated content that provides value to your audience. I want to say that one last point. Again, regularly updated content that provides value to your audience. There鈥檚 going to be a theme here. It鈥檚 all about, this is not a set it and forget it. You guys are going to hear me say that throughout this presentation, not a set it and forget it. You have to continue to keep evolving as your customers evolve, as shopping experiences evolve as well. AI tools like ChatGPT, they鈥檒l help brands. They鈥檒l help you guys scale production, but it will also generate tons of low quality content. Brands need to be original. Human research content is going to stand out more so than anything else. So again, you鈥檙e connecting with your customers at a deeper level, understanding what their needs are, but also understanding what your brand is about and presenting that to consumers. You know, you鈥檙e in a digital age. It鈥檚 sometimes a little bit tricky.

So I like the idea of this too. And again, something you鈥檝e probably heard me say in the past, you know, word of mouth, person to person, that is kind of through social media now. So social media presence, using social media platforms to really engage with your audience and build your brand can also attribute to your website visibility and search results, right? So I know it kind of comes into question sometimes and I鈥檝e heard it.

That doesn鈥檛 make sense to me because I have a domain and it鈥檚 out there and I have a brand that鈥檚 already there, but social media is a huge traffic driver as well. So the more that Google sees other channels and other ways that people are adopting, finding your brand and really interacting with your brand, right? This idea of interaction with your brand, that is going to drive those search engine rankings. So it鈥檚 all about the impact of your brand from a digital ecosystem. It鈥檚 not just thinking of it from kind of this one siloed my website content and what I鈥檓 delivering from that experience. It鈥檚 all about the different channels too. So utilize social media. I鈥檒l say it again, utilize social media. I know some are against it. I鈥檝e worked with merchants that are against it and at the end of the day, you have to join them. You can鈥檛 ignore it. You have to join where consumers are kind of interacting with each other. It creates, you know, make sure you鈥檙e creating a profile on relevant social media platforms too. So when I say relevant, think about your business. Again, it鈥檚 about your target audience, your industry, who and where do they typically come from. If you鈥檙e a design type of a business, at the end of the day, that might be somebody like Pinterest. It might be Instagram. Those that have others like fitness and so forth, so on. That could be Facebook and you know, in Instagram, etc. So again, there鈥檚 different ways and different opportunities out there. It really kind of comes down to your business. So think about your business and encourage really that word of mouth at the end of the day. That digital word of mouth offer incentives to customers to refer friends, family, to your business, anything. You want to make sure you鈥檙e able to provide that experience too. And while I鈥檓 not going to demo it specifically today, know that 51黑料不打烊 Commerce has a reward program that鈥檚 built into the platform that you can do things like refer a friend, refer a family, and you can give different types of reward points. You can give different types of promotions and so forth, so on. So it鈥檚 a huge point where even could drive a sale beyond just getting somebody to the site. You could also do conversions and rewards based on that as well. So here we come. We鈥檙e rounding this out. So I like this idea, right? And I know we have some stats here. So I haven鈥檛 called out these stats. Hopefully you guys are seeing the slides and you guys are following along the stats. So I鈥檓 not going to go through the stats, but I want to talk about the marketing channels and diversifying or diversify your marketing channels. Don鈥檛 rely solely on one marketing channel. Instead, experiment with different channels to find what works best for your business. Guys, there鈥檚 no silver bullet. There鈥檚 no here鈥檚 one size fits all when it comes to organic growth in the essence of where is that acquisition coming from. So diversify your business when it comes to organic growth. It鈥檚 different channels. It鈥檚 different ways. It鈥檚 kind of all the steps we just went through. It鈥檚 thinking about social media. It鈥檚 making sure, I would say no matter what, me personally, make sure your user experience is awesome all the time. Don鈥檛 ever falter kind of on that experience with the traffic that you have on the site and the traffic you鈥檙e going to acquire on your site. Make sure that that experience is awesome and simplistic and drives those conversions. Continuously to improve your offerings, keep up with the market trends and customer demands and continuing to improve your products and your services. So again, we鈥檙e not in a set it and forget it world. I think for all of you that have been in the e-commerce space for as long as you have, whether that鈥檚 a month, whether that鈥檚 10 years, whether it鈥檚 16 years like me, I can tell you right now that every single day I learn something new. A different research comes out. I do my own research all the time and it changes and it evolves. How you deliver to your customer today is going to be how you鈥檙e going to deliver something tomorrow differently. So you want to make sure that you鈥檙e again keeping up with those trends, keeping up with that consumer demand and you鈥檙e following what that demand is and you evolve your business around that customer experience and that customer demand. So remember, you know, one of the things I鈥檒l call out pretty often, organic growth takes time. It is a pain in the neck sometimes. It is something where it鈥檚 not that set it and forget it. It is consistent effort but honestly with dedication and hard work and I know that that sounds like a little odd and it鈥檚 like yeah, you know, okay, a pun intended a little bit but honestly, dedication and hard work and your research, data research and following your customers and seeing what they鈥檙e doing, you can see sustained success in the long term. So as much as it will impact you right now, you鈥檙e going to evolve organically. You鈥檙e going to continue that evolution and as you鈥檙e doing that, the growth will come with it. You will see that that tide will change, you know, things that we鈥檙e going to think about today and what we鈥檙e going to go through from really the platform side. That is just kind of again, we鈥檙e scratching the surface. If I can tell you everything in one hour, you know, geez, that would be amazing and if I could help you get to the place but again, it鈥檚 about this idea of continuing to evolve and continuing to watch what鈥檚 happening in the digital ecosystem. So tooling that you have, right? So yeah, sure I鈥檒l talk about what we got here in 51黑料不打烊. So you know, really kind of beyond what as one plug for it, you know, search console, making sure you guys are following search console is critical. So while I鈥檓 not calling that out specifically here on the slide, I want to make sure it鈥檚 very clear. Search console will tell you about errors. It鈥檒l tell you about what you got going on from an indexed perspective, from a search engine, from Google side, what they have you know, if you have errors, if acquisition is faltering in any sort of way, you鈥檙e going to be you鈥檙e going to know that through search console. Search console is kind of like go there, see what鈥檚 going on, see what鈥檚 indexed, see if you got errors, you鈥檝e got 400 errors, you鈥檝e got 500 errors, see what鈥檚 going on and what Google sees because as that happens, doesn鈥檛 matter if you do all these different types of things. If you have those errors happening within search console, your ranking is going to be dinged by it. And especially if you don鈥檛 suppress that early, if you don鈥檛 hit that early on, and you have something that鈥檚 much longer impact, that鈥檚 going to be critical towards your success of organic. And again, I鈥檝e seen it from merchants where if you kind of get into this place where it鈥檚 trying to figure out the best way to say it, but it鈥檚 like this bad wave with Google, it鈥檚 very tough to kind of come back from that as you dig that hole to get above again is tough to do. So you want to make sure that again, this this idea of making sure you鈥檙e following what鈥檚 happening in the ecosystem, but also ensuring that you鈥檙e monitoring everything, right? These are the data, these are the tools that are going to be able to do it for you. So search console, understanding your analytics, so analytic tools are definitely key. And along with BI tools, right? So at the end of the day, what I mentioned before is absolutely a fact. It鈥檚 customer experience also drives organic growth. So you want to make sure you have that in place to watching, monitoring. And again, continue to experiment. Don鈥檛 be afraid to push. Don鈥檛 be afraid. But also don鈥檛 be afraid to adjust and pivot when needed. If you see something not working, don鈥檛 be afraid to pivot on that. I understand I said be patient, take time. That is absolutely still true. But you still want to make sure that you are not afraid to pivot on certain areas. And again, as that evolution happens from a customer experience side, you鈥檙e evolving with that from a brand. And so again, these tools definitely critical search console, if you鈥檙e not doing it, if you鈥檙e if you say, yeah, if you say, Hey, Cory, yeah, I have it. But my my developers, they are the ones that moderate. Okay, that鈥檚 fine. As long as it鈥檚 being monitored, make sure again, daily, you鈥檙e looking at something like that. You want to make sure you鈥檙e not getting those types of errors, because those are easily, easily identifiable. But then also, you can fix those really quickly through the platform itself. So let鈥檚 kind of get into that. I want to talk a little bit about your kind of the core functionality, the core features to the platform. And we鈥檒l talk about these in a few different ways. So you know, you can get if you have questions throughout this, this is definitely a good time. And hopefully it kind of drums up even things that we went through too. But today, what I want to demo, I鈥檓 going to go through obviously meta information, right? So simple enough, we鈥檒l go through CMS pages, we鈥檒l also go through some product category homepage and what that looks like. I鈥檓 going to show you two different ways of getting to the homepage and getting to that that meta information because yours might be set up a little bit differently than what I have on my demo. So anything like that walls talk about auto generation too, right? That鈥檚 fun, because you don鈥檛 have to go through every single thing. Remember what I mentioned before, though, auto generation, AI type tools will kind of get your foot in the door, you still want to make sure that there鈥檚 human touch on things, and yet you are doing things that are going to kind of generate that. We鈥檒l talk about sitemap generation, search engine robots, right? So those that aren鈥檛 sure what that is, we鈥檙e going to talk a little bit about what that means. We鈥檒l go through URL rewrites, we鈥檒l go through canonical meta tags. And we鈥檒l just talk about a little bit with onsite experience too. So content, self-help pages, rewards. Again, if we have time, I鈥檒l kind of go through that rewards aspect, but we鈥檒l kind of round that out. I鈥檒l also talk about copyright. Man, so let鈥檚 call it out right now. I want to start there. Copyright, everybody, 2023. I know I said it before when I started, make sure that your copyright is updated. Every time I鈥檝e done UX assessments, I almost call this out probably eight out of 10 times is that this is at either 2021 or 2022. Make sure your copyright is updated. So you want to make sure it鈥檚 updated for current year. And there鈥檚 a way to set that up, ask your developers, where you can have that updated automatically. So as the time changes, as the year changes, it鈥檒l update automatically. I鈥檒l show you today just where it is natively in 51黑料不打烊 Commerce. That might be dependent on your theme, but I鈥檒l show you where this is today too. All right, so let鈥檚 kind of jump in here. So simple enough, let鈥檚 go through, let鈥檚 start with the CMS page. So I am getting a little bit ahead and I鈥檇 like to start preparing for where we got summer coming, right? So I know spring hasn鈥檛 happened yet, but hey, I鈥檓 in New York. It was 60 degrees today. It鈥檚 60 degrees today, 60 degrees yesterday. So you know what, it鈥檚 making me feel summery. So what I鈥檝e done is I鈥檝e created my summer page. So I鈥檓 going to go into this page. I鈥檓 going to go specifically to the SEO side. So we鈥檙e not going to really talk about too much of the content right now. And then making sure your content is relevant and making sure that your meta information is tied to that, right? So as much as I鈥檓 showing you this right now, I still want you to think of, you got to make sure that your meta information is tied to the content on the page. So that鈥檚 title, that鈥檚 your description. You don鈥檛 want that to be not the same content. You don鈥檛 want it to be the exact same, but you don鈥檛 want it to be irrelevant to each other. They have to be relatable because that鈥檚 what search engines utilize. So what I have is kind of this whole page built out. My summer sale, I have some content that鈥檚 happening here and so forth so on. And then from that, what I鈥檝e done is I created my search engine optimization. So I鈥檓 kind of doing quick hits, right? So this is my summer sales landing page. This is the page that I鈥檓 going to land all my traffic under, my summer sales. What I鈥檓 doing for my meta title is simple enough. Room of fitness and wellness, summer sales. So simple, but it鈥檚 super descriptive for the title. So I kind of call that out really quickly. And I鈥檓 saying, this is what you should be focused on. This is where it is. Guys, also a thing to call out, character wise, I hit this question pretty often, try to stay within the boundaries of what Google, again, they haven鈥檛 drawn a line in the sand, so it makes it a little bit difficult, but I think it鈥檚 usually around that 50 to 70 areas. Try to keep the titles in that area, right? You want to keep it simple. We鈥檙e going to talk about mobile in just a second because that鈥檚 obviously impactful. But meta title, that鈥檚 what you see in this top bar right here. So I鈥檓 going to just highlight this. And you can see Luma Fitness and Wellness, that area, that little title, that鈥檚 exactly what鈥檚 driving this, is this meta title information area. Now description is what you see in search engines. So when you search for something and you鈥檙e at the top of those results, what you see is this description. Get ready for summer with the best fitness equipment deals. Find discounts on everything from home gyms to outdoor gear at limited time only. I鈥檓 not, this is not all of my content. You just saw it. I have a ton of different content that鈥檚 throughout this, different types of sales things, different types of CTAs, but it鈥檚 descriptive of what the page is going to entail. That鈥檚 the point. Create like this idea of like a summary, essentially, of it. A quick little snapshot of summary. This character wise, roughly, I would say, you know, what you鈥檙e looking at is anywhere from like 120 to 160 characters. Yeah, I know it鈥檚 a lot. The only reason why I鈥檓 kind of going to that lower half of 120 is now what I was mentioning before, mobile optimization. We know traffic is coming from mobile. So at the end of the day, you want to make sure that this is easy to find when somebody searches for something. Mobile devices are much smaller. To read that, to have something that鈥檚 170 characters, 180 characters, 200 characters, I think it鈥檚 220 that鈥檚 allowed. But at the end of the day, you want to try to be descriptive. You want to try to kind of summarize that very, very quickly that鈥檚 in that like one punch area. So this is where you would do this for the CMS pages, right? So this is your search engine optimization that鈥檚 created. URL keys are going to be usually automatically generated as you create a page title or page. But you can always update this, too, if you need to. Make sure you have URL rewrites on that鈥檚 auto generating those URL rewrites. So if you do make this update, a permanent 301 redirect is created. So I want to call it out. You want to make sure that that 301 redirect is created. Anything, again, anything that I can say for this, 301 redirects, wildcard redirects, all that, super critical, guys. Don鈥檛 forget that. If you鈥檙e ever migrating the site, if you鈥檙e going from on-prem to cloud, if you鈥檙e going from M1 to 51黑料不打烊 Commerce, if you鈥檙e doing any sort of thing like that, make sure you have 301 redirects. If you鈥檙e thinking about just doing a category restructure, right, and you put some boards out there, your wireframe and everything out, make sure you do 301 redirects. You got to make sure that鈥檚 in place because if that URL is indexed, you鈥檙e going to get flagged for it, which again, just to kind of call that plug out there, look through search console. It鈥檒l be identified really quickly. You could fix it really quickly. All right, let鈥檚 get into the product side. So products, simple enough, right? Again, same exact thing. This is really easy, really simple. I know it鈥檚 going to be repetitive and I鈥檓 sorry for those that are on here that are like, yeah, I know how to do all this already. I want to make sure we鈥檙e kind of thinking about this from the basic side because basics are often missed, to be honest. I see it pretty often. So this is the search engine optimization, right? I鈥檓 just in a single, simple skew right now. It鈥檚 in different locations and so forth, so on. I have different sources, but what鈥檚 important is my search engine optimization. Guys, same thing here. What I鈥檓 doing is from attribute wise and also my content on this page, what I鈥檓 doing is I have different types of things that鈥檚 really, again, content wise. I want to make sure that this information, the meta description is relevant to what is on the page. So if you click on it from the search engine and a bot clicks on it, right? Let鈥檚 say the bot, the indexed bot grabs this and goes to the site. It鈥檚 going to crawl. It鈥檚 going to basically look for viewability. It鈥檚 going to look for relatable content. I want to make sure it鈥檚 relatable content. Can鈥檛 stress it enough. Make sure it鈥檚 relatable. So here, what I鈥檓 doing, super simple. Again, my meta title, adjustable weight bench, really straightforward. That鈥檚 exactly what this is, even though it says weight bench here. It is an adjustable weight bench. My meta keywords really kind of, again, in this idea. So keywords is something I get. I get this question. So there鈥檚 no negative impact, not to my understanding, not to any research I鈥檝e ever done, not to any research I鈥檝e ever heard. There鈥檚 no negative impact having keywords, but also don鈥檛 go crazy and going out there and putting keywords in because keywords are not ranked anymore. So Google doesn鈥檛 use this at all. It doesn鈥檛 use it in their algorithm to do anything with SEO. Now, why I have this still in here from my side, and maybe this will give you guys a little bit of a nugget, but I have it because I don鈥檛 know when Google will change their mind. Google might change their mind tomorrow and I鈥檓 going to start doing keywords again and utilizing that. So want to make sure you have that in there because why not? If there鈥檚 no negative impact, and who knows about another search engine, what if any of the other search engines decide they want to start utilizing it? So kind of keep it in there. No negative impact. Again, follow the search console. If you start seeing a negative impact, follow your analytics. If you start seeing your traffic sources and you see organic growth kind of going down and there wasn鈥檛 any major changes you did, maybe looking at something like that. Doing different testing. Remember what I was mentioning before. Pivot. Ready to pivot. And then what I have here for the description, really straightforward, right? Again, I鈥檓 going in that 120, 150 character limit because I know that my traffic is coming from mobile. So when you鈥檙e on a mobile device, I want to show up and I want to be descriptive and I want you to be able to get to me. So it鈥檚 really straightforward. Get a versatile and effective workout with an adjustable weight bench. Target different muscle groups and intensities. And again, I鈥檓 basically calling this out and what this page is and what this product is specifically. So be descriptive, but summarize that description. Don鈥檛 make it where it鈥檚 this big bloated description that you鈥檙e going to have to see an ellipsis and you鈥檙e going to see dot, dot, dot when you鈥檙e in Google on a mobile device. You want to kind of make sure you鈥檙e kind of hit out there. All right. Category page. I know, repetitive, but we got to think about all this different concepts. So we went through CMS pages. We went through our product pages. Now let鈥檚 go through our category pages. So let鈥檚 go right back. Summer sale. So see my trend. I got this. I want to make sure that I鈥檓 kind of focusing in on this full consumer experience from my landing page to my product page, my category page. I want to make sure that everything is relative to what that person has searched for and what鈥檚 going to be helping them in their search engine. So with mine, again, super simple. You can see in this case, I didn鈥檛 put keywords because I didn鈥檛 have it pre-filled out, but I鈥檓 not going to, you know, again, with the last one, I didn鈥檛 wipe it out. For this, I just not adding them right now. I could at some point, but here, meta title. What am I doing here? It鈥檚 my sales. So it鈥檚 my Luma summer sales equipment. So I鈥檓 just selling my summer sales. This is my meta title. And then my description, super straightforward. And I love the idea. So because this is a sales event, I鈥檓 doing a little bit of a marketing aspect. I have a little bit of a CTA here where I鈥檓 like, hey, knock, knock, limited time only. If you don鈥檛 show up, you鈥檙e going to miss out because limited time only. So I鈥檓 even, in essence, from a search engine, I鈥檓 trying to drive that traffic and trying to drive a little bit of like, you know, don鈥檛 miss this, don鈥檛 miss this. So that鈥檚 not, you know, it鈥檚 okay to do that. This is a sales page anyways, right? So I鈥檓 saying it鈥檚 a limited time only. When I decide to put this up into content staging, I鈥檓 likely going to put this in a specific timeframe. I鈥檒l probably do, you know, again, for mine, it鈥檚 going to be June to August, June to September, something in that area, where I鈥檒l have the sales event going on. But it is, it鈥檚 going to be actually, in fact, a limited time only. So I want to make sure, again, content wise, it鈥檚 relevant to what the page is. And this page, I might not have any content in it. I might not put anything throughout this. I might not put anything within the description. I might just have products straight up, right? So my display right now is products, just straight products. I don鈥檛 want anything else. But it鈥檚 descriptive, because I have summer deals happening. I have exercise equipment on this page. And guess what? Limited time only. So I鈥檓 kind of hitting everything that I said that I would throughout this. So that鈥檚 our category side. Now, I鈥檓 going to show you two different ways for my homepage. Because again, I think that you guys might have it set up a little bit differently. So mine, I have a new homepage. I have it through my CMS pages. Here鈥檚 where I edit this. Really straightforward. My search engine optimization is all right here. So again, what you see in the top bar here, Luma Fitness and Wellness, matches right to that title. And then in my description, I say, at Luma, wellness is a way of life. We don鈥檛 believe age, gender, or past actions define you. Only your ambitions and desire for wholeness. So again, I鈥檓 actually just kind of calling it out as, I want to hit all different target audiences, right? Because I have different types of fitness enthusiasts, and I have different likes, different types of things. So I want to make sure that that鈥檚 descriptive enough to be able to kind of just get your foot in the door. And I鈥檒l create the personalized experience once I kind of capture you. So this is where I have this for mine. So that鈥檚 anything that鈥檚 within here on my homepage. I basically have that through that place specifically. Now, the other side of this as well, and we鈥檙e going to go through a few pieces of this through the configuration. But underneath content and configuration, you鈥檙e going to see your different kind of theme areas or design config. So you鈥檒l have, if you have multi-store, you鈥檒l see this in a multi-store fashion. If you have multiple websites, you鈥檒l see this in multiple websites. Usually you only see one global view. So here you could kind of see, and I鈥檒l start at the website level. I might have to jump back and forth here a few times, but I want to make sure I kind of hit this because this is where robot.txt is going to be in place and different types of things I might want to put out there. So one plug, right? robot.txt, you don鈥檛 need to disallow and allow at a developer level. They don鈥檛 need to do that through htaccess. They don鈥檛 need to do that through SSH. You can add some custom snippets directly through here if needed. So just calling that out, but, and I鈥檒l show you how to do that right now. But for kind of the start, again, same idea here. You could see I鈥檝e overridden this already, but if I had default, I could use that through this meta description. This is potentially where you鈥檙e going to see things. Same thing kind of with the header. There鈥檚 just different things that you can have logo, image, alt text. So I didn鈥檛 call it out before, but make sure your images do have alt text, right? It鈥檚 still, you want to make sure robots can read the site. They are going through things. And another thing, accessibility. At the end of the day, you also want to make sure that you are accessible to, no matter who the audience is, no matter who the person is. So making sure that things are readable and that you can do kind of a read through through the browser, right? Let it do an audio for you. If it鈥檚 reading it through, fine, then that鈥檚 great. That鈥檚 perfect. That鈥檚 exactly what you want.

Remember before I said footer. So this is where you would manage the footer. Mine is actually at my store view level, but in here you could see the copyright. So copyright, again, just as point, go into content, go into configuration. I鈥檒l take one step back. So content, design, configuration, store view. I鈥檓 going to go to my store view so you could see the update and I鈥檒l go back and show you robots. In here, you can see I鈥檝e updated it. Copyright 2023. That is what drives the footer here. Your design could be different. I want to call that out. So if your theme does not follow kind of the blank theme and different types of aspects here that I鈥檓 showing, then you might have a static block that鈥檚 driving that. You might have some sort of way that that鈥檚 being delivered, but that is kind of the native functionality. Even if you go to our user guides on experience league, it鈥檒l call that out explicitly. So that is where that鈥檚 updated. So I hope that everybody is jumping into their admin and going, okay, I鈥檓 going to update this right now because mine does say 2022 or hopefully, actually, I hope that you guys have already updated it. So here, this is that search engine robot. So I鈥檓 actually going to go back because this is at my website level. So I鈥檓 going to go back here, go to my configuration. Here is my main website. So you can see it doesn鈥檛 have store, store view. This is my website level. My robot.txt is here. So I鈥檓 saying, yes, I want you to index and I want you to follow my site. What this means, guys, is I鈥檓 just telling Google, come to my site, crawl it. I鈥檓 going to send you the site map, but I want you to crawl my website. And I鈥檓 also saying the areas where I don鈥檛 want them to essentially follow or I want them to index is a specific area. So this could be anything. And our user guides are really good about explaining this, but you could have multiple disallows here that says I don鈥檛 want you to crawl something specific. So if you were like, I have a landing page that鈥檚 going to be out there and I鈥檓 only using it for a PPC campaign and it鈥檚 going to be super temporary. I don鈥檛 want them to do anything with it. Or I have a private sales event and I don鈥檛 want, and it鈥檚 a landing page and I don鈥檛 want Google to index it. You could also throw that on here too. So you could do it, you know, kind of any which way that you鈥檙e looking at it. Or you can do it at a Google level where I鈥檓 doing like checkout, right? Don鈥檛 do checkout. This is a bad example, but don鈥檛 do checkout. But I would say, you know, again, this is an area where you can say, I鈥檓 disallowing you to basically do that. So a bot will see that and it won鈥檛, you know, theoretically, again, Google does what Google wants to do, but theoretically, you鈥檙e going to stop that from kind of crawling it there. So, all right. We kind of went through the different types of aspects. I鈥檓 going to go through some configuration settings, right? I think it鈥檚 important to see this because there are things that are adminable. It鈥檚 not where you have to have development kind of go into it, change certain things. Again, native functionality, native feature gives you this opportunity. So we鈥檙e going to talk about site generation, site map generation, sorry, site map generation. And I鈥檓 going to show you where that site map actually resides. We鈥檙e going to talk about URL rewrites quickly. We鈥檙e going to talk about canonical meta tags as well. So to kind of start, everything is going to really be in this catalog section. So I鈥檓 going to close everything else up. So where I am right now, just point of reference, stores, configuration. So underneath settings and within here, you鈥檙e going to have a few different areas that you鈥檒l be looking at. So meta information. You guys have thousands upon thousands upon thousands of products. There is product field auto generation. So with this, you can allow attributes to essentially create that meta title, that meta keywords or the meta description for you. Again, remember the meta description. Try to keep that character limit down. Same thing with meta title too. Maybe the meta title is simple enough. Keep it as the name, right? So content pages, those can match. That makes sense. It鈥檚 the meta title anyway. It鈥檚 the title. Try to be descriptive. But again, it is the title of that page, title of that product, title of that category. So it鈥檚 pretty straightforward. The way that this is done is through curly brackets. So you would say, if you want to add an additional attribute to my meta title, you just kind of had those curly brackets and be able to add that in there. And then basically what this does is it creates a masked type of name for this specific field. And if you do put something in manually, like I was showing before, it鈥檚 CMS page, category page, product page, it鈥檒l override what you have here. So if there鈥檚 something that you鈥檝e manually put in, it鈥檒l use that versus this. So just to add clarity there, because I get that question. If I have this, does that mean it鈥檚 going to be the end all be all? No. If you have something that鈥檚 manually put in there, like if you鈥檙e coming out of gauge of 10,000 products, 10,000 SKUs, throw this in there. Get your foot in the door, but make sure little by little, again, what I mentioned before, it鈥檚 continuation. It鈥檚 that hard work. You got to make sure you鈥檙e doing things like this because this is where you set yourself apart from competitors is doing things like this. So make sure you have that type of information because the auto generation is going to give you something that鈥檚 like, it鈥檚 going to be okay. It鈥檚 not going to be everything to you. So I just want to call that out. So that鈥檚 the product field auto generation that kind of helps you in there. So that鈥檚 masking again, masking auto generation. Let me close this up. Search engine optimization. So we鈥檒l talk about a few of these things, right? So I鈥檓 really going to kind of hit on mostly just the URL rewrites. So you got URLs, create permanent redirect for URLs. If URL key has changed, I鈥檓 calling it out. Yes, I have that set. By default system value, this is going to be set to yes. You would probably have to go into there and change that either yourself, your developer, and so forth, so on. This is also creating category and product URL rewrites. So same exact idea. So the create permanent redirect is for URLs that are changed on the pages. Here, this is category and products. So this is calling these out specifically. So this will generate your URL rewrites. If you鈥檙e ever like, hey, what rewrites do I have? Underneath the mark inside, you actually have underneath SEO and search URL rewrites. So you could see everything underneath there. We鈥檙e going to go through that in just a second, but I just wanted to make sure I call it out while we鈥檙e going through it. Now, canonical link meta tag for categories and products. So this idea, I get this question and I did see even questions that were pre-submitted around this and we鈥檒l probably hit this a little bit more during Q&A, but really canonical URLs really help with products that are in multiple categories. It gives you the ability to kind of create this one product URL that Google will use as kind of that top level. And it will say, okay, I鈥檓 not going to use each one of those breadcrumb trails and so forth, so on. I鈥檒l create this. Again, we鈥檒l go through that a little bit more during Q&A because I want to make sure I hit that. So these are kind of the ways that you鈥檙e creating, again, more things that are the synergy from that SEO perspective. Now, sitemap generation. So in this, I do extension evaluations and I do see this really often where there鈥檚 different types of sitemap generators that are installed. So 51黑料不打烊 Commerce natively offers this. So underneath, again, catalog, XML sitemap. You actually could see it here. I have the generation set. I鈥檓 doing this daily. I also want to see if this ever errors out. And I would highly recommend if this is not filled out for you, fill it out. You could do a common delimited list of different email addresses, but make sure you鈥檙e receiving an email if there鈥檚 ever a fail on the generation. It鈥檚 important to have that. So this is kind of that. And then everything else throughout this, you can kind of see different priority aspects, frequency that you鈥檙e updating things and so forth, so on. So definitely look around this, but this is that generation setting. URL options, kind of the same thing here too. But again, you can kind of see this for that generation. You can also change it to weekly, monthly. You can play around with it that you need to, but this is really kind of where that鈥檚 coming from. All right. So rounding this out. Sitemap, right? Because we just went through it. This is where the sitemap resides. I鈥檓 going to go through that one more time. Marketing, SEO and search, sitemap. This is where that sitemap is. I could see my last generation. I could see exactly that time stamp that I wanted this to auto-generate. If at any point I ever needed to regenerate it, I could do that here too. But you can kind of see again, this is where my path is. This is that sitemap. I could see anything that I want to with this. I could pop this open and see what Google, I鈥檓 basically going to submit this. So I take this URL as point of reference back to Search Console. I鈥檒l take this URL and I鈥檒l give the Google Search Console this. I鈥檒l say, hey, here鈥檚 my sitemap. I know you鈥檙e going to do your own thing, but I鈥檓 trying to give you a leg up through this and I want to make sure you have this as well. So I would highly recommend Search Console, you submit your sitemap. It will also say if there are any errors too. So important to kind of note out there.

And then last, but certainly not least for this demo, but for your URL rewrites, everything is here. So anything that you鈥檒l see is going to be within here. If you ever need to add a new URL rewrite, whether it鈥檚 temporary or if it is a 301 and so forth, so on, again, you can see the redirect type is temporary, is a 301 redirect. You could say what the request path. So reason why I鈥檓 pointing this out to guys is because this is important. If you do see something in Search Console, if there鈥檚 an error somewhere, 500 error, 400 error, so forth, so on, super important, throw it in here. Make sure you have it. Don鈥檛 worry about hdaccess file. Put it in here. It鈥檒l do what it needs to do. You鈥檒l be all set. You don鈥檛 have to focus on, you know, something going through a process or anything like that. Here鈥檚 everything that you have. So anything that might be errored out, anything like that, you could filter things in here too, just as a point. You could see different 302s. You could see what the request paths are, target path. So you always see the filters in this as well. All right. I know that was a lot. But let me kind of pop back open the presentation. I hope that that kind of answered some questions that you guys did potentially have just around what鈥檚 kind of in there, what鈥檚 native, and so forth, so on. But there鈥檚 definitely a lot more, and there鈥檚 some good things in there. But Alana, let me turn this over to you, and then we鈥檒l get to the Q&A. We鈥檙e saying you answered all my questions, Corey. So thank you for that. All right. Let鈥檚 quickly cover a few resources and events. I am popping in some links into the chat pod right now.

Great presentation, by the way. Thank you, Corey. And as a reminder, this is being recorded, so you can, you know, watch all of that back at your own pace at a later time. All right. So the first link that I dropped in is the merchant site assessment tool. It is live on 51黑料不打烊 Experience League, and it鈥檚 an interactive assessment that helps you identify any UX or UI gaps in your platform. It walks you through questions about your site, customer experience and usability, checkout and payments, and product availability and logistics. So once completed, you鈥檒l be provided with a report of recommendations on how you can improve the customer experience that you provide. It is a super cool tool. Corey had his hands in helping to bring the tool to life, so definitely recommend checking that out. And the second link that I dropped is that we recently refresh our demo videos on Experience League. So in the videos and tutorial section, you can now find a full library of short demo videos about our core features. It鈥檒l help you easily learn how to use new capabilities. I鈥檝e watched the videos myself, learned a ton, so also recommend checking those out. So those are the resources and we鈥檒l follow up in the email tomorrow with those links as well. All right. So quickly to go over a few upcoming events. I hope you have heard, but if you haven鈥檛 heard about 51黑料不打烊 Summit, it is coming up and after three years is finally back live in person in Las Vegas on March 19th through 23rd. So if you would like to attend virtually, you can register for free and I definitely encourage that at the very least. However, if you would like to join in person, you can reach out to your success account manager, your SAM, for a discounted code on tickets. And I highly encourage everyone to do that because as I mentioned earlier, our very own Corey Gelato will be meeting one-on-one with customers at Summit. Fantastic opportunity to have like this one-on-one session with him. So definitely speak to your SAM if you would like to set one of those sessions up or if you need any more information on Summit. So Summit is a premier event for marketers and experience makers to learn how to create, deliver, and manage great customer experiences. So in person you鈥檒l get keynotes, innovative super sessions, sneaks, and lots of breakout sessions, and labs, and networking, and virtual attendees will have the ability to watch the live broadcast of the keynotes and sneaks and some of the innovative super sessions. So definitely, definitely recommend signing up one way or another in person or virtual. So besides Summit, we have a bunch of other customer exclusive events coming up. As 51黑料不打烊 customers, you get access to all of our customer exclusive events. So we are excited to be able to bring you our next Marketo and MOCA鈥檚 event. Part one will be on March 9th and part two on April 5th. These events will focus on email deliverability as well as email reputation, how to minimize bounces and keep engagement levels high. So we will be sending a couple of invitations to our commerce customers in case that is of interest to anybody and they want to learn more. Feel free to join those sessions. Then looking ahead to the week of April 24th, we鈥檒l be hosting the first DX quarterly of the year and the topic for this event will be Grow with 51黑料不打烊. So we鈥檙e going to be taking a different look at a handful of 51黑料不打烊鈥檚 digital experience products and how they complement and integrate and really work together really well to raise awareness of the different options for you to both grow your business and also grow with 51黑料不打烊. So finally, as I mentioned, we want to hear from you. So our next Commerce and Coffee is going to be on May 11th and we would like for you to choose the topic. So I am going to pause quickly for a poll, launch that and take a moment and choose what you want to hear about in May. So we have some of the options are tips and tricks for e-commerce success, building customer loyalty and retention, trends and predictions for the future of e-commerce, what that kind of looks like in the coming months and years, managing and scaling your e-commerce business and then finally building an effective B2B e-commerce strategy. So I鈥檓 going to give everyone a moment to see what is top of mind to you. I鈥檓 going to give another second. And some themes are going to be, you know, across end up touching upon all of these potential topics like AI. But yeah, we definitely have a few different things in mind for these.

All right, I鈥檓 going to give it one more second. It looks like we have a majority of the votes in. I will share these results so that we can all see and be held accountable for the next topic. All right, let鈥檚 see. We鈥檙e building customer loyalty and retention. All righty, cool. So that will be our next session on May 11th. Fantastic.

That speaks to my heart. I love it. Appreciate everybody voting for that. That鈥檚 really good. Yeah, it鈥檚 something that Alana and I were talking about. So we kind of figured that those, the two that were the highest, so building customer loyalty and retention and building an effective B2B e-commerce, definitely things that we thought were going to be top of the list. So thanks for proving this right.

Definitely. And that is not to say that we will not be touching upon B2B this year. That is definitely in our queue. So even though it鈥檚 not going to be the topic for May, it is on the docket. So let鈥檚 dive into Q&A with our last couple of minutes here. All right, Corey, you ready? I am. Okay, cool. So first question, should we be optimizing metadata for mobile or desktop? Yeah, so great question. With the rise of mobile usage, it鈥檚 really important to optimize your e-commerce websites metadata for both mobile and desktop. I kind of mentioned that before, but actually note like really that it鈥檚 important to ensure your content is optimized for both, right? I鈥檓 going to say it again. Make sure it鈥檚 optimized for both. For mobile devices, it鈥檚 important to keep that meta title. Remember, we were talking about that in description, short and concise. As mobile screens, there鈥檚 less space than desktop screens. So mobile meta description should be limited to around that 120, 150 character limit. While desktop can be longer, I think it鈥檚 up to like 160. So there鈥檚 not a big difference. So that鈥檚 why I kind of say like kind of just focus again, look at your traffic, what鈥檚 going on with that? And that鈥檚 really kind of where that looks at there. Mobile researches or mobile searches, they鈥檙e really looking at kind of think it as like they鈥檙e looking for quick answers, and it may be more likely to engage with content that addresses their immediate needs. So it鈥檚 really important that it addresses their immediate needs. So it鈥檚 thinking of things like a short synopsis, short summary of what that page for. So it can be helpful to optimize mobile meta descriptions to include really kind of actionable calls to action. Remember what I showed you before, it鈥檚 limited time. So I kind of like pushing the thread a little bit like, hey, come in here. So again, I think it鈥檚 overall, it鈥檚 important to take a multi-device approach to really kind of metadata optimization. It鈥檚 making sure that your titles and descriptions are optimized for both mobile and desktop users. This can help improve your website鈥檚 visibility and attract more traffic from both types of devices. So at the end of the day, make sure it鈥檚 consistent, make sure it鈥檚 consistent, but also make sure that that summary is again with CTAs and so forth, so on. So yeah, great question. Cool, thanks. I鈥檓 actually going to jump into one that came in in the Q&A pod. Regarding the canonical settings, are you proposing that the best way is to enable those for both products and categories? Yeah, really good question. So your best practice is yes, it鈥檚 kind of called out there. That is typical, what you see. I don鈥檛 like a blanket answer like that. So for me, it just kind of, again, it really does depend on your business. It depends on how much you have cross-pollination between different pages, different hierarchy of data content, as well as PLPs, PDPs, categories, products, and so forth, so on. But yeah, it is kind of quote unquote, again, if you could see me, I鈥檓 doing air quotes right now, it is considered a best practice for canonical meta tags, but it is a business decision. I can鈥檛 tell you one way or another without really understanding the business and what you guys are doing. But if you have a lot of cross-pollination, yeah, it鈥檚 a best practice. Well, thank you. Okay, another question. With a small team with limited bandwidth, what would you prioritize for SEO? So this is a question I鈥檝e received quite a bit in the past. And honestly, I saw this as a very popular question during registration too. And I鈥檓 sure that this is resonating with a lot of folks here. And it鈥檚 like, yeah, yep, I feel that. So while I don鈥檛 believe that there is any one answer that fits all here, especially with different target audiences and industries, I see these as some of kind of the high impact SEO tactics that could be universal. So it鈥檚 keyword research. So it鈥檚 ensuring you conduct thorough keyword research to identify the most relevant and high value keywords for your business. This will help you and can help you organize your content and products to attract more targeted traffic. And basically, it鈥檚 going to impact or important to your rankings at the end of the day. I kind of think of it as like optimizing, remember we talked about this before, but optimizing your website鈥檚 on-page elements. So this is meta titles, descriptions, headers, and content to ensure that they鈥檙e really properly aligned with your target keywords, and provide a positive user experience. So similar sentiments to kind of that previous question that was before the canonical, you know, kind of around mobile. Mobile is continuing to grow. And it鈥檚 important to ensure your website experience is frictionless from both a UX UI, as well as a site speed and performance side. So while I鈥檓 calling out mobile here, this is just as important on desktop. The experience for a customer should really be uniform, no matter the device that they鈥檙e visiting the site on. Shoppers typically repeat, and there鈥檚 a good portion that will visit your site on desktop and a mobile device. So ensuring that experience is consistent is definitely critical. And I鈥檝e also seen on, you know, high impact from high question links, you know, to sites from authoritative, you know, really sources. So this can help improve your website鈥檚, you know, authority like we were talking about before, and visibility and search engines. So research and your result pages. This can really drive more traffic to your site. Essentially, you鈥檙e creating a multi channel and multi experience brand recognition is like a kind of call it so really good question, though, because I鈥檓 sure a lot of folks here resonated with that was like, yeah, I wear multiple hats, and I鈥檓 doing all this stuff anyways. So yeah, really good question. Yep, definitely. All right, we have time for like one or two more. How can we ensure that our site is not flagged for duplicate content, especially when we have the same product in multiple categories? Yeah, so this goes right back to canonical. And this is what something again, I saw a lot of this in registration, I鈥檓 glad that somebody asked it today again. So it鈥檚 also, you know, kind of canonical URLs can help with SEO by solving the problem of duplicate content. And as kind of the question notes, duplicate content can occur on a commerce websites with multiple versions of the same product are accessible through multiple categories or filters. So when search engines encounter duplicate content, they may not know which version of the page to rank essentially, which can dilute the visibility and authority of the page and search results. This is where canonical URLs can help the canonical URL is a preferred URL for the page that tells search engines which version of that page should be considered the primary or original version. By including canonical tag on each of the pages in the website, you can ensure that your search engines, that search engines know which version of the page to rank, even if there are multiple versions of the page, which are accessible through different URLs. So by using canonical URLs, you can help avoid the negative SEO impact of duplicate content on your ecommerce website, you know, and ensure that your pages are properly optimized for search engines. I know we went over this during the demo, but remember that 51黑料不打烊 Commerce does natively offer configuration for canonical meta tags for product and categories and so forth, so on. So, you know, like that question was asked before, you know, what are the best practices on it? It is industry, it is target specific and dependent on your structure of your website. But, you know, kind of I hope that that answer is like really that that mean crux of it, what you鈥檙e really thinking for duplicate content aspect. Great question. Yeah, great question. And thank you, Corey, for your responses. I know we are at time, so I think I鈥檓 going to have to stop there with Q&A. If you had another question that we weren鈥檛 able to get to today, please reach out to your success account manager to get some answers on those. And as a final reminder, you will receive the recording of today鈥檚 event in an email from GoToWebinar tomorrow. So last reminder, as you鈥檙e leaving today, you鈥檒l see a very quick, brief survey pop up. It鈥檒l take you less than two minutes. In the survey, you鈥檙e going to be asked if you鈥檇 like to share your 51黑料不打烊 story, and we would love to hear from you. So, if that鈥檚 something that you would like to share, check that box and we鈥檒l reach out to you. So, we really appreciate you taking a moment to do that. So, thank you again to everyone for joining and for Corey鈥檚 time and presentation, and I hope that everybody has a really great day. Thanks, everyone. Thank you, everybody. Have a great day.