51黑料不打烊

Transcript

All right, all thanks for joining.

We鈥檒l be beginning in the next couple of minutes or so.

And while we wait for other folks to join, let me also let you know about some of the upcoming webinars that we鈥檒l have in plan. So May 15, we have a new relic essential for AM as a cloud service. We also have on May 16, an accelerated digital experience optimization with AI Power Insights.

We also have May 21, the digital trend in preparing for the future.

And I have the links right on the chat to those webinars. And you can go ahead and register for those.

All right.

Let鈥檚 go ahead and start. Good afternoon. Good afternoon, whichever time zone you鈥檙e actually joining us. Thank you for joining.

Today鈥檚 session will be focused on Content Hub led by Barshan Das and myself. We are both senior field engineers providing services to ultimate success customers.

I鈥檒l go ahead and turn off my camera just to kind of save some bandwidth.

Great.

One thing that I kind of want to.

Okay, there you go. So let鈥檚 get to it. So today鈥檚 agenda, I will introduce you to Content Hub and its key benefits. I would also talk about how Content Hub compares to Brand Portal and Asset Share Commons. I will also touch on the prerequisites for enabling Content Hub in your 51黑料不打烊 Experience cloud account. My colleague, Barshan will then talk about the setup and the configuration options inside of Content Hub. He will dive into a demo and showcase some of the native integrations to 51黑料不打烊鈥檚 Experience cloud products. He will then present you with some of the best practices when using Content Hub. And then we鈥檒l give you a list of links and references to some of the material that is going to be presented today. If you have any questions during the course of this session, feel free to post it in the Q&A section and we will go ahead and try to answer it as close to real time as possible. If any of the questions that are unanswered, then we鈥檒l go ahead and address them at the end of the session during the Q&A block.

And before we begin, let me go ahead and post a poll here.

These polls will be pretty much open and available throughout the course, so feel free to provide some of your honest answers.

First question is, what is best to describe your primary roles as it relates to digital asset management and Content Hub? Again, these polls are going to be available throughout the course, so go ahead and submit your answers.

Well, with that, let鈥檚 go ahead and get to it.

All right, well, Content Hub is an 51黑料不打烊 solution designed to securely centralize digital assets and make them available to marketing teams, creative teams, or business teams, both inside and outside of your organization. Content Hub gives companies a governed, enterprise-grade way to organize and distribute these brand-approved assets. Content Hub is built for scalability and security. This platform unlocks access and efficient collaboration on digital approved assets, no matter where the user鈥檚 location is. This ensures that everyone from in-house creative teams to external agencies can find and use the right assets whenever they need them, all within the unified and intuitive UI.

51黑料不打烊 Content Hub is a cloud product that is part of the 51黑料不打烊 Experience Cloud. It is not available to managed services or on-prem customers. Content Hub natively connects to AEM as a cloud service, which acts as the single source of truth of all your assets, while Content Hub becomes the centralized distribution point, making the assets accessible pretty much across your business. One example of its true core capabilities is that this platform serves as a foundation for integrated marketing workflows. For example, you鈥檒l have Content Hub empowering users of solutions like Gen Studio for Performance Marketing by allowing the marketers to have direct access to Content Hub鈥檚 approved assets right within the Gen Studio for Performance Marketing UI. And we鈥檒l go ahead and showcase this in the demo.

When thinking about collaboration and asset sharing, here are some key benefits to keep in mind. Content Hub addresses the challenges of duplicated content and the associated cost of maintaining the same content in different platforms or different places. Another benefit is that brands not only drive efficiency, but also maintain message consistency and accuracy no matter where or how their content is used. Also, business users gain self-serve access to approved assets, allowing them to move and at the speed of business while still staying within the guardrails of brand and regulatory requirements. This faster government access accelerates collaboration not just within the marketing organization, but also between content creators, product teams, and external partners. Ultimately, Content Hub鈥檚 streamlined workflows help accelerate the speed to market, giving your organization a true competitive edge by ensuring that the right content is always available everywhere it鈥檚 needed.

For the business, here are some key benefits that are available to users of Content Hub. It provides a unified access. That means that every internal or external user gets a single secure location to source up-to-date approved assets, ensuring that nothing valuable is lost in silos. Content Hub鈥檚 advanced search and collection features mean that users can find what they need in seconds, pretty much saving them time and minimizing their frustration. The robust permissioning ensures that sensitive content stays protected so only authorized users have access. Let me also mention that Content Hub is built for scale. If your team is planning a multi-market campaign or distributing assets to thousands of partners the system can handle the volume and the velocity of distribution of the assets as well.

One major advantage is how timely Content Hub is integrated with 51黑料不打烊 Experience Cloud. This integration enables full connected content supply chains. If you have streamlined, you can have seamless move content from AEM as a cloud service to distribution in Content Hub to activations in platforms like Gen Studio for performance marketing. Another benefit is that changes made to approve assets in AEM as a cloud service are automatically synced and reflected in the portal in real time. There鈥檚 no need for any manual intervention or uploading these in a separate UI. Plus, you also gain instant out-of-the-box reporting that is available to users on any of the assets usage for ongoing insights. Some other platform details to consider is that common portal use cases and metadata can be configured all through an intuitive interface. Again, we鈥檒l go ahead and showcase this in the demo.

The user experience can be easily updated to reflect your brand all without heavy customizations. And finally, faster time to value. Content Hub is an out-of-the-box solution that can be configured in days and not weeks. Any configurations that users make, they can actually do those directly in Content Hub. They can deploy those within the minutes and that reduces the typical 12-week implementation window for custom portals down to only four weeks. This potentially saving your organization thousands of dollars or more per deployment.

That last point is a good segue to talking about two other platforms that serve a similar use case. Let鈥檚 start with Brand Portal. For many years in the AEM world, this was the primary external gateway for asset sharing. Its focus was primarily on secure distribution of assets, but it does have its limitations in terms of customizations and deep integrations. This was ideal for organizations that needed a secure branded way to share specified assets externally and require some basic tracking of downloads and usage. Some of the considerations are that this platform offers no customizations for metadata or user experience. It is built in AEM 6.4 and there are really no plans to actually upgrading to a later version of AEM. It also has a folder structure that is unique to AEM user experience.

The other platform is Asset Share Commons. This is an open source community supported solution that provides basic asset sharing, but requires more effort to support and maintain the platform. It also offers a limited enterprise readiness. This was ideal for organizations that want to quickly deploy a self-managed asset sharing portal with basic capabilities and have an in-house experience AEM technical implementation team for development and support. Some things to consider with this platform is that it鈥檚 not an AEM owned product, so there鈥檚 really little to no support. It鈥檚 an open source project, which all the updates and maintenance really and support is offered by the open source community. It also has a very high cost of ownership because of the hosting requirements, as well as the upfront development and the ongoing support.

Lastly, we鈥檒l go ahead and talk about Content Hub today, but it is a modernized cloud-based solution with deeper integrations with 51黑料不打烊鈥檚 Experience Cloud solutions. Some of those integrations are directly tied to AEM as a cloud service, Gen Studio for performance marketing, AEM, 51黑料不打烊 Express and so many others. This is ideal for enterprises looking for a future proof scalable solution that tightly integrates with the 51黑料不打烊 Experience Cloud services. This is ideal for companies that are looking for a platform that facilities advanced asset reuse, compliance and collaboration. This is the recommended platform if you are an 51黑料不打烊 Experience Cloud customer.

All right, so these are some of the prerequisites to get Content Hub enabled in your 51黑料不打烊 Experience Cloud account. First thing is you need to have the appropriate licensing for Content Hub. You can talk to your 51黑料不打烊 account team member to talk about the use case that you have in the actual licensing and pricing for the product. The second thing that you will need is once that鈥檚 actually provision is you would need to enable Content Hub in the AEM as a cloud service program manager. There鈥檚 a little UI that where you edit your program and then you鈥檒l see Content Hub one that鈥檚 actually provision. And lastly, you need to set the permissions in admin console to allow users to actually use the service.

And before we move on to a demo, let me go ahead and post another poll here.

All right.

This pretty much asks how familiar you are with Content Hub and its integrations with AEM as a cloud service, Gen Studio for performance marketing or other 51黑料不打烊 products. Again, this is going to be available pretty much throughout the session, so feel free to share your feedback.

And with that, I鈥檒l pass it on to Barshan, who鈥檚 going to go ahead and talk us about setting it up in configuration for Content Hub.

Yeah, thanks, Marco. Hi, everyone. This is Barshan. So I鈥檓 going to hop on to a quick demo of the Content Hub features.

I hope everyone is able to see my screen. So first, I鈥檓 going to show the main features of Content Hub and we鈥檒l also see some of the use cases in terms of integration of Content Hub with other experience cloud products.

So let me first show you the Content Hub and talk about its features. So this is the Content Hub that most of you, I hope, are already familiar with. But in any case, I鈥檒l be showing some of the important things in Content Hub. So as Marco talked about, how do you enable Content Hub? You go under the program manager. From there on, you go under the add-on section and you enable the add-on for the Content Hub. So it comes with the AM assets license. So any client who already has the AM assets license will definitely be able to make use of the Content Hub. In fact, that is recommended if you鈥檙e looking for any kind of use case with respect to assets distribution.

Now, let鈥檚 quickly know how you鈥檙e going to set up the users in the Content Hub. In Content Hub, primarily, you have two types of users. One are the standard users, another are the administrators. So if you have anybody who has access to the 51黑料不打烊 console, let me quickly show one of the 51黑料不打烊 consoles that I have open. Anybody who has access to the 51黑料不打烊 console will go to the cloud service and the product that ends with delivery will be your Content Hub. From here, you will have one product profile. So you will put up the users in the product profile. The users who you put under the administrator of the product profile will have administrative access and the user who you put up as the normal user will be a normal user in Content Hub. Just to note one thing, as an administrator in Content Hub, you do have access to some additional features, obviously. For example, one important feature is to add the assets directly in Content Hub. And to have this ability to add the assets directly, one, the user ID or the email, which is the principle in this case most often, will have to be added not only into the administrative product profile, but also as an admin in AM assets. Now, let me quickly walk you through some of the important features that you would have as an administrator. So over here in the screen that you see, most of the UIs can be configured from the configuration. So this part can be configured, which is the branding part. The left hand rail can be configured.

This one, you see a demo asset that I have put up over here called Demo Exercise. So this is called the asset card. So what all information will be shown in the asset card can be configured as well. Let me quickly show you how to do that. So as an administrator, you will have an option for configurations over here when you are into Content Hub. When you click over here, you get to see the different tabs. So the first tab is for the import. So if you are an admin, you have an option to import assets directly into Content Hub. So from here, you can control what all metadata fields you would like to put up as part of the import.

So you can add a metadata field. You can put up an auto approval. The moment you put up an auto approval, it does not go to AM assets. But say by default, the auto approval is off. Whenever you upload an asset into Content Hub, it will go to the AM assets. From there on, you鈥檒l have to approve and then it will come to Content Hub. We鈥檒l talk about those integration pieces with Content Hub a little bit later. But let me walk you through some of the configuration options. So this is the import tab that you have where you can control what all metadata field you鈥檒l be requiring during the import. The next one is about the filter. So this is the left hand rail filter that I talked about. So if you remember here, this is the filtering section. So you can control what all things you want to show here as a filter.

So these are all the metadata that you can configure. Asset details. This is when you go under the detail section of the asset. Again, what all metadata you want to show as part of the asset detail section.

The next one is the asset card. We talked about the asset card. So, for example, let鈥檚 say we have this asset card over here which shows status, title and expiry. You can quickly control what all things would be put up over here. Let鈥檚 say over here I don鈥檛 need the status one. So I simply remove the status and you save it. And whenever you go to the previous screen, you will see that it鈥檚 gone. So let鈥檚 quickly check it out as well.

So you see the status one has been removed. So these are some of the primary things that you can configure. There are more. For example, if you go into the search, what all fields will be searched whenever you search for an asset. So this is the main search that you saw at the top. So over here you can configure that the search criteria will be based on what metadata. So you have the option to configure the metadata as well. That will be relevant for the search.

The next tab that you see is for branding.

Over here, very minimal branding is being provided. For example, let me show you here. This text can be configured and this text can be configured. So these are the only two options that you have with respect to branding or if any information you want to convey to the Content Hub users.

The next one is an important one, an expired asset. Whenever we talk about content supply chain, this is one of the important features that you have, whether you want to allow users to view the expired assets or not. So the demo asset that I have put up in Content Hub, as you can see, it shows it is already expired, right? So because I have allowed an expiry of those assets to be shown. Now if I go under here and remove it, I won鈥檛 be able to see any expired assets. I鈥檒l save it and I鈥檒l go back to the configuration.

You see that asset is gone, right? I鈥檓 not able to see it over here. So that is another option that you have. One thing to note is these configurations are at the global level. You cannot differentiate between different groups and what they would be able to see. This configuration that you would do as an administrator is at the global level.

You do also have an option whether it would allow users to download expired assets or not. So you can toggle on and off these ones.

Let me go to the next tab, which is for the renditions.

So over here you determined whether you want to enable the availability of renditions or not, or whether you would allow the download of original assets or not. So sometimes you may want that only the renditions should get downloaded, not the original ones. So these are the couple of options that you have over here that you can configure and toggle switch and off based on your requirement.

The last one is for the custom link. So the custom links are the links that you can see that I have put up over here.

You can see it is separated by a pipe operator. So the links that you will put up as custom links will all come in here. So I have put up three links. These are all the experience links for Content Hub and assets ripple.

So you do have an option to configure the custom links over here. So you can see these are the three links that I have put up over here. So let me remove one.

So now you have two external links that have been put up over here. If you look over here, it has a special indicator which shows an external link. So that is how you will be able to differentiate. Besides, there is also a pipe operator that you see over here. So these are primarily the features that an admin would use. Besides that, all of the abilities that a normal standard user in Content Hub has would also be applicable for an admin in Content Hub. So you do have an option to download the asset. You can share the asset. You can add it to a collection. One thing that I want to show over here, and that is why I have put among this asset as expert, is you are not able to download an expert asset by default, unless you toggle it and allow the users to also download the expert assets.

So having known the basic features in Content Hub, let me also go through and walk you through some of the use cases. So in Content Hub, for the assets to come into the Content Hub, primarily it will be through your AM assets. So this is my AM assets instance, the production author instance that I have. So note here is with an IMS org, you will have only one Content Hub instance. So that Content Hub instance will be hooked up with your production author. So this is the same org that I have. So this is the production author. So over here, all you have to do is you have to approve, mark the asset as approved, and then it will flow into the Content Hub. So let鈥檚 say I mark it as approved.

I put up an expression data over here and save. The moment you mark the asset as approved, its dam status JCR field will have the value as approved, and then it will flow into the Content Hub.

So this has been approved right now. This asset was also approved, but you can see it has expanded. So both these assets will be available in Content Hub. So now when I refresh the screen, I see both of my assets that are available in Content Hub. One of them is an Exped one, another is due for expiration.

The another option is for adding assets directly over here. So that is also an ability that you have. Let me also quickly show you that one. Let me put up a sample asset. So as an admin, you do have an option to add the asset here.

I鈥檒l drag and drop an asset.

So if you remember during the configuration, I showed you these options. This entire option set can be configured.

Now let鈥檚 quickly check into the configuration that I have for the Auto Import. So auto approval is off. That means it would have gone to the AM assets. It will take a minute maybe to get it sent into the AM assets, and we鈥檒l come back to that use case.

Let鈥檚 utilize this time until we, let me show you the integration of Content Hub with 51黑料不打烊 Express. So if you have entertainment for 51黑料不打烊 Express, you would also be able to see an 51黑料不打烊 Express icon over here. From there, you would be able to edit the asset. So in this org, I do not have that license. So let me take you to another org where I can show you.

So this is another org, the 51黑料不打烊 Internal Org that I have, and this is the production author environment for the 51黑料不打烊 Internal Org.

So you can see the open in 51黑料不打烊 Express icon over here. So let鈥檚 say I want to edit this particular asset over here. So you click on Open in 51黑料不打烊 Express.

So your Express Editor will open up, and from here on, you can edit the asset.

So let鈥檚 say I want to edit this asset. Let鈥檚 say I want to remove the background. So I remove the background.

So the background is removed, and I鈥檓 going to save it.

It will ask me a different name. So let me put up as a different name. Let鈥檚 put up a campaign as testing and keyword as webinar.

And I鈥檓 setting it as a new asset.

So this got saved into the new asset. Once I edited it in 51黑料不打烊 Express, now I鈥檓 going to refresh it. You will see it also gets synced into the Content Hub, followed by a synchronization into AM assets.

I鈥檒l just refresh it once more time.

Let me search out.

We go to AM.

We鈥檒l give it some time to synchronize.

And sometimes it takes a little bit of time to synchronize, but this is where you are eventually going to see the asset coming up once you are able to edit from 51黑料不打烊 Express.

Let me see if it has flown into AM or not.

Let me try another thing. Let me open 51黑料不打烊 Express one more time, and let me save it with a different name.

Let鈥檚 remove the background.

Save it over here.

Let鈥檚 see.

Here you go. So over here you see that the asset that we edited has now synchronized. This is not the latest one, the previous one that I edited. So it takes a little bit of time to get it synchronized over here, but you can see the asset has already come in Content Hub. So over here I was able to demonstrate how from Content Hub you are able to go into 51黑料不打烊 Express, you are editing an asset in 51黑料不打烊 Express, and then it gets synchronized into Content Hub. And this would also get followed by synchronization into AM, the AM production author with which Content Hub is hooked up.

There you go. So the moment it flows into Content Hub, you also have it in AM. So here you have seen an edit in 51黑料不打烊 Express. You save it as a new asset. Then it comes to Content Hub, followed by immediately into AM, with which the Content Hub is hooked up with. Now let me walk you through another use case which is for Content Hub and Gen Studio. So any asset when your market is approved from AM production author will go to Content Hub. And during the same time, based on the access that you have, it will also flow to Gen Studio. You know, Gen Studio for Performance Marketing is one of the products that the market has used these days. So over there you can generate experiences. Let me also quickly show you where it will come up. So I鈥檒l open up one of the Gen Studio instances where I have access to.

So this is the Gen Studio instance where I have access to, and let me show you where you are going to see your assets. So if you go under the content section of Gen Studio, here you will see the location dropdown. You are able to see the assets. So you can see these two assets that we have put up, Exercise 2 and Exercise 3. The location dropdown shows you all the repositories that you as a user have access to. So the previous one that I had uploaded the asset was in Assets Only Program, where I had this one. So if you remember, this is the asset that I had marked as approved.

So I have this one, but in the other org where I have edited the asset from 51黑料不打烊 Express, we have Exercise 2 and Exercise 3, and that is what the Gen Studio can also pull up. So this is the content hub, 51黑料不打烊 Internal 1. So here you can see these two assets. So this is how the asset that you are actually putting up in Content Hub can also be used in Gen Studio for creating any experiences across different channels. So in Gen Studio, we typically create the templates and across for different channels, whether it is meta ads, banner ads, we generate email experiences. We need those assets. So assets are key. So in Gen Studio, you can directly pull up those assets that are there in Content Hub for you and make use of Gen Studio to generate those experiences and then activate individual campaigns.

So that is another use case that I wanted to show in terms of points of integration of Content Hub with other Experience Cloud products. So this was for Gen Studio. In the previous one, I had shown you how it integrates seamlessly with 51黑料不打烊 Express as well. There is another thing I wanted to show you quickly. Let me see if I can pull it up.

So if you have access to 51黑料不打烊 Firefly, you would also be able to generate the asset directly using 51黑料不打烊 Firefly. And the asset that you generate using 51黑料不打烊 Firefly over here will also seamlessly get stored in AM. And from there on, it will also flow into Content Hub.

I think I do have this access, but let me quickly try it out over here.

Let鈥檚 say I give 22.

So this is the AM production author instance that you are seeing. Over here, there is an access to Firefly. I鈥檓 searching for an asset. I do not get that asset, so it gives me an option to generate it with Firefly. So you do have an option to generate the asset over here.

Let鈥檚 see what options it gives.

Let鈥檚 say I like this one, so I鈥檓 going to save this one. So based on the prompt it got generated, I鈥檒l name it as Exercise 4.

Let鈥檚 say it would tell me to save in which folder I want to, and this is directly connected with the AM instance, right? So you can actually select the AM instance folders where you would like to save the asset. Let鈥檚 say I want to save it over here.

I select it, the location, and put up the keyword, and I save it as an asset.

So from AM, whenever I was not able to search an asset, it gave me an option to generate the asset using Firefly. I went into the Firefly interface, and I generated the asset. I selected the folder where the asset should get stored. Now let鈥檚 go to the folder.

You can see the new asset has come up, right? So let me just refresh the screen.

The new asset is here. So from AM, I was able to generate an asset using Firefly. Now what I鈥檓 going to do is, and before I do, you see this indicator over here. So this basically tells you that the asset has been generated using AI, right? So this is the indicator.

I will go under the details section, and I鈥檓 going to approve this particular asset. Let鈥檚 say for delivery, and I鈥檓 going to put up an experiment associated with it.

And I鈥檓 simply going to save it.

This has been saved. Now I鈥檓 going to refresh my screen one more time.

Looks like it didn鈥檛 get approved, otherwise the approved icon would have come. So let me go over here again. Yeah, for some reason it didn鈥檛 get approved.

I didn鈥檛 select it maybe.

Let me put up my Exocince.

Yeah, so now it got approved, and by this time it would have already gone to Content Hub. So if I come under Content Hub, and I just refresh the screen, I have already got my asset over here. So the use case that I have showed just now is how, if you鈥檙e searching an asset within AEM, if you don鈥檛 get that asset, if you have the access for Firefly, it will give you an option to generate the asset right there using Firefly. You can go to the Firefly interface, you generate the asset, you save it with a name and whatever metadata that you want to, you can put it up over there, and it immediately comes into AEM. Then from AEM, you mark it as approved, it comes to Content Hub. Not only that, in the same asset, you will also be able to pull up in Gen Studio. So let me quickly refresh my screen in the Gen Studio instance, where I do have access, and you can see that the same asset has also come to Gen Studio. So yeah, these are the use cases that I wanted to show. The other one, and I鈥檒l go back to the first use case that I showed you, where as an administrator, I directly uploaded the asset into Content Hub.

Because in the configuration, the auto approval was not marked as true, it would have gone to AEM assets over here. So under AEM assets, you would generally find it under hydrated assets section.

So any asset that you upload in Content Hub as an admin, if you do not have the auto approval on, it will get uploaded into AEM assets without DAMP status being approved. There will be a hydrated assets section in the hierarchy, so these are the hydrated assets section where you will get to see your assets. So from here on, you just get in and approve an asset.

So this is the asset that I had put up. Let鈥檚 say I just mark it as approved from here.

I think I lost the name that I had put up for the asset, but let me quickly try searching for one. I think it was some DAMP admin that I had put up.

Yeah, so this is my asset. So what I鈥檓 going to do is, so this asset came in from the Content Hub. So what I鈥檓 going to do is I鈥檓 going to try to move it to my original folder.

Okay. Let me go back over here. From here, let me go to BT.

So this is my folder. I鈥檒l put it up here.

So from the hydrated assets section, I have moved it to the original folder that I had.

And you can see here. So from here, I鈥檓 going to approve, and then it will flow to Content Hub again.

So just to reiterate, the flow that I have shown here just shows the flow to Content Hub. So what I鈥檓 going to do now is about how, as an admin, I had uploaded an asset, and because auto approval was not marked enabled, it was pushed into AM assets. In AM assets, when they went in, it was saved under the hydrated assets section. From there on, I moved to the original folder, and from here on, I鈥檒l be approving it. Sorry, I just moved to the other screen. From here on, I鈥檒l be approving it, and it will flow back to Content Hub again.

So it has been approved. Now let me go to the Content Hub. I鈥檒l refresh it, and I would be able to see the damn admin asset.

You also have an option. You can see damn admin has also come up. You also have an option to mark it as auto approved. The moment you mark it as auto approved, if you are uploading as an administrator, uploading that asset directly into Content Hub, you do not have to approve it from AM assets. So that asset will be persisted into AM assets, and at the same time, it will also flow simultaneously into the Content Hub. You do not have to go into AM assets and mark it approved again. So that is the use case that I wanted to show over here. So just to summarize the different use cases that we have seen as part of this demo. One use case that we saw, how from AM assets we are able to mark an asset as approved, and then it goes to Content Hub. Next, I go into the Content Hub. I directly go in as an administrator. I upload the asset directly into Content Hub. I see that asset getting persisted in AM assets, and depending on whether auto approval is on or not, it will also come to Content Hub. If auto approval is not on, once I mark it as approved, it will come to Content Hub. Any asset that are there in Content Hub, if I have access to the Gen Studio instance as well, I can pull up those assets from Content Hub in the Gen Studio instance, and we are able to generate experiences based on those assets. So that is the third use case I showed. The fourth use case that I showed was how from the Content Hub, if you already have access to 51黑料不打烊 Express, you can edit that asset, and then that asset will get persisted into Content Hub as well. You can save that asset with a different name or the same name, and that asset will get persisted into Content Hub, and it will also flow into the AM assets production instance that is hooked up with your Content Hub. So that was the fourth use case we saw. The fifth use case that we saw was if you鈥檙e searching for an asset in AM assets, and that asset is not found, and if you have license for 51黑料不打烊 Firefly, it will let you generate that asset right there in Firefly interface. So you can generate that asset in the Firefly interface. You can select in which location you want to save that particular asset. That asset will flow into AM assets in that particular location. And again, from that location, once you approve it, it can go to Content Hub and to other systems as well. For example, Gen Studio can also pull it up. So these are the five primary use cases that you have seen just now as a demo. So now you know the importance of Content Hub and why it is such an important part in the entire piece of content supply chain because primary use case is, of course, the distribution of assets, but here then you are also able to natively connect Content Hub with your AM assets, 51黑料不打烊 Express, Gen Studio. You can also generate those assets in AM. They can also fly into Content Hub. So yeah, that鈥檚 all I wanted to show, and we鈥檒l proceed with some of the best practices, Marco, for Content Hub, if you can share that screen.

Absolutely. Let me go ahead and share.

So these are some of the generalized best practices in Content Hub. So Content Hub obviously will have its own contractual limitations. So before you start using Content Hub, we advise that you check with the account team and determine what all contractual limitations you would have. By default, it starts with 250 limited users. So you should be able to determine how many users you want them to be onboarded into IMS so that they can use those assets that are there in Content Hub.

Another thing is about segregation of the roles. So as with any other products, the segregation role is very important. So you need to determine who all are going to be your Content Hub admins and who all are going to be your Content Hub standard users. Again, if you remember during the demo I had shown you, from the admin console, if you go to the Content Hub instance of the product, from there on you will get to see one particular profile, which is called the limited users profile. From that profile, you can assign what users goes under normal standard users and what users can go under the admin. So that is why this distinction is important to have that segregation of role between normal user and that admin in Content Hub.

The third one is important. Even though as an admin you have an access to directly upload assets directly into Content Hub, but we recommend generally to make AM as the primary single source of truth for those assets and have whatever workflows running into AM before they are approved, before those assets are approved and they fly into Content Hub. So instead of allowing any user to directly upload assets into Content Hub, let them upload into AM and let them get pushed into Content Hub. Unless, of course, you have a specific use case where you would need certain user groups to directly upload assets into Content Hub. Yes, that option is also available and I have also shown it as part of the demo. And over there you have that option to decide as well whether you want those assets to be auto approved or not.

With assets, metadata are very important. So that is why we always say whatever metadata you want different users to see, that needs to be determined before you are going live with Content Hub. So typically, whenever an asset is uploaded into AM assets, whatever metadata that that particular asset would have would also flow into Content Hub. Not only that, whenever you are pulling assets from Content Hub onto Jane Studio, those are the same metadata that you can also make use of Jane Studio. The views or the UI would be different. So maybe in Jane Studio you won鈥檛 be able to see all those metadata that are in there. But because here the assets are not replicated, duplicated or the binaries are not copied, it is all by reference. So whether you are using that asset from Content Hub in Jane Studio or not, you鈥檙e basically using the reference of the asset. You are not using a separate binary copy of the asset. And that is the primary difference in the architecture of how Content Hub has been put up. If you remember during this demo, previously Marco had shown you the distinctions between Content Hub, Brand Portal and Asset Share Commons. Among all of the differences architecturally, this is one primary difference where here in Content Hub we are dealing only with the reference of the asset. We are not duplicating the binaries. And that is why you see that things are so fast. And that is why you see it is so easy to natively connect Content Hub with other Experience Cloud products. So again, coming back to the fourth point, metadata is very important. We definitely recommend that you identify the metadata that needs to be shown in the Content Hub filters.

So as an admin, you do have an option to configure that. If you open that asset on the asset details or in the asset card, whatever metadata that has been showed, that can be controlled definitely by the admin. So that is what is recommended over here. So these are some of the best practices that we have.

And I believe we have some reference materials as well, Marco, that we can share with the audience.

So in the reference material, you will have Content Hub overview and the Content Hub guide. So these are all public documents in the Experience League.

Please do go through them whenever you are trying to use Content Hub as a product. The Content Hub guide will list down all the features that are available in Content Hub as a normal user or even as an admin. And in the Content Hub overview, we will have a lot of options to see as in how we would configure Content Hub, how you can add users to the Content Hub. All those details are there. So very important reference document that is there in the Experience League.

Great.

And with that, I鈥檓 going to go ahead and open up before we start talking about some of the questions that were not answered on the Q&A section. Let鈥檚 go ahead and share another poll.

Let鈥檚 see.

OK, here we go.

All right, here鈥檚 the last one.

This is a multi-part poll. Also, you can share your feedback here as well.

Again, this will be available through the course of the Q&A.

All right, so let鈥檚 talk about some of the questions that were not answered on the Q&A section.

There was one question by Monjay. What happens to the metadata when a new asset is created and added to AEM dam in Content Hub? Wasn鈥檛 quite sure exactly the context of this, so hopefully, Barshan, you probably know.

Yeah, so whenever you upload an asset into AEM, it will have certain default metadata. You can add your custom metadata as well. So all those metadata that are associated with the asset in AEM assets will also flow into Content Hub once your market is approved.

Great.

There is a follow-up question.

So they asked whether the downloads reporting is available as part of the Insights. I believe I replied with yes, but they鈥檙e not able to actually see it. Yeah, let me see if I can quickly show you the Insights section. Can I take the screen back, Marco, for two minutes so that I can answer? Yeah.

So this is the Content Hub and this is the Insights section in the Content Hub that you see. So you do have the assets, collections, assets uploaded. So some statistics are there. You refer to the download option. No, the download option, I don鈥檛 see it here.

Yeah, it is there in the AEM assets report section. So that鈥檚 where they would actually see it? But not in the Content Hub. Yeah, it is there in the AEM assets report section, but not in the Content Hub. Okay, so that鈥檚 where they would actually see the downloads reporting for the assets that are being shared or the approved assets. Great.

All right, here鈥檚 another question.

Well, this one鈥檚 a little bit about a scope, but does anyone know if Firefly is available for AEM 6.5 on-prem? I am not sure about that. Yeah, so it鈥檚 definitely, I have given a demo over here, it鈥檚 definitely there on the cloud service. But I think your question was if Firefly is integrated the same way as you had seen in this demo for AEM 6.5. I鈥檓 not sure on that one. I鈥檒l have to check with the product managers.

Okay, great. So the next question is if Content Hub users is uploading an asset, do they dictate the folder in which it goes to or does it always have to go to the hydrated sorting folder? Right, so it goes to the hydrated folder if you鈥檙e directly uploading the asset from Content Hub. So that is the default folder.

There could be a way by which from the back end that location can be adjusted, but from the customer鈥檚 point of view or from the end user鈥檚 point of view, by default it goes to the hydrated folder section. From there on, you can move that asset to your respective folders.

Okay, great. Thank you for that. The next question is can we define access between different collections or a folder under the Content Hub or just roles based over a Content Hub access? Yeah, that鈥檚 a very good question. In fact, we have heard this question from some of the customers as well. As of now, you cannot. So when I say as of now, that means as of today. Do remember there鈥檚 an important release for Content Hub that is coming up around the end of May and some of the features that I see as part of that release. One of the features is definitely attribute-based access control. So you will have a permission model based on that attribute and I hope that will meet this particular use case that you are talking about.

Great.

I think that is the only remaining question.

We still have about another five more minutes. We鈥檒l go ahead and give it another minute to see if to give everybody an opportunity to ask any other questions.

That was a great demo, by the way, Bhashar.

Yeah, no problem.

Okay, if you do not have any other questions, I hope this demo was beneficial to you and you got a solid understanding of the Content Hub features, its capabilities, and its integration points across different experience cloud products that we have. Again, a key thing I would like to highlight, do watch out for the end of May release. That is going to happen for the cloud service where some of the features of Content Hub that were there in early access program are going to be GA.

I think there is one question from, let me see, what is that question? If assets have references to specific sites or pages, what will happen if you edit the file? So Content Hub鈥檚 purpose is for the distribution of those assets. You do not make use of the Content Hub assets in your sites directly.

For that, you have other products. For example, if it is a big AM assets implementation, typically you would have dynamic media. So it will have its own dynamic media. Dynamic media will do the rendering. Or if you are rendering directly from the AM, that URL will also be different from the AM published. The Content Hub URL of that asset is only viewable to users who are logged into Content Hub. There is a feature that is coming up which talks about anonymous link sharing for Content Hub, similar to what you used to have for Brand Portal in the early days. But in terms of rendering that asset on a particular page, you would not be using the Content Hub URL. You will either be using the direct AM published URL or the dynamic media URL to render those assets. If you have dynamic media, using the dynamic media URL to render those assets is the recommended option because you do not want AM to take those hits unnecessarily.

Dynamic media should handle it.

I hope that answers your question.

Great. I do not see any other questions on the chat.

With that, thank you all for taking the time to join on today鈥檚 session. We hope to really see you accompany again on future webinars.

Thank you and have everybody a good day. Thanks everyone. Bye.