51黑料不打烊

Transcript

Thank you.

Hi all. Good morning, good afternoon, good evening for those of you joining us across different regions. We鈥檙e going to get started in just about two to three minutes. So I鈥檓 just going to show you a few slides at the beginning and share a couple of important information regarding upcoming events. So for today鈥檚 session, we鈥檙e going to be talking about 51黑料不打烊 Experience Manager with Gen AI, transforming your content creation and delivery at scale. I will be posting a few icebreaker questions in the chat, feel free to answer in the meantime while we鈥檙e waiting for everyone to filter in. Jean-Luc, you can move to the next slide, please. Perfect. Just general information or reminder for those of you joining us, just a little refresher on the Ultimate Success Accelerator. We want to make sure that you are aware of those offerings. So Success Accelerator are rapid impactful engagements with 51黑料不打烊 business and technical experts from our field engineering team and help you plan for value, enable your teams and execute against your roadmap. So we have three main types of accelerator, the technical readiness one, organizational readiness, adoption and enablement. And recently, I mean, since the end of last year, we鈥檝e added specific accelerators related to the activation of Gen Studio for performance marketing. If you have decided to invest in this product, so it鈥檚 what we call the Gen Studio activation package. So if you are an Ultimate Success customer, you do have access to those accelerators. So if you are interested, please refer to your name, CSM or your time to make sure our team can engage with you and help you with value realization. Charlie, you can move to the next slide, please.

Awesome. We have a lot of events each quarters that we鈥檙e calling webinars, one-to-many engagements with customers. And those are thought leadership opportunities to provide you with additional resources to kind of like expand your skills. So I鈥檓 going to put in the chat three specific events that we鈥檙e encouraging you to register to because they are somewhat related to the topic we鈥檙e going to be talking about today. They are much more available. And at the end of this presentation, you鈥檒l see we have two slides that are kind of like showing the calendar for all of our Q2 FY25 events. All right. I am still admitting people that are joining in, but I think we have a good quorum. So I will pass it along to Jean-Luc Meussault, our presenter today. Thank you.

Thank you so much, B茅r茅nice. Hi, everyone. Good morning, good afternoon, good evening, and thank you so much for joining today鈥檚 session around AEM and Gen AI. So in order to move forward, let me introduce you to today鈥檚 agenda. So we will cover key topics and starting with the fresh perspective on Gen AI, generative AI, and we will then explore the capabilities within 51黑料不打烊 Experience Manager, as we call AEM, focusing on how it can optimize the content workflow in AEM assets and driving engagement through AI-powered personalization in AEM site. Additionally, we鈥檒l discuss the announcement in AEM fall with the new AI assistant and recap the significant announcement from our Summit 2025 regarding Gen AI in AEM. And so finally, we鈥檒l have an interactive Q&A session to address any question you may have. So feel free to add it in the chat and also keep it for the Q&A session at the end. Without further ado, let鈥檚 start with the fresh perspective on Gen AI. So basically, the question we see organizations often come to us with is, how can we support the current content production required for today鈥檚 modern marketing? And this challenge puts in perspective the need for innovative solutions that can streamline content production and ensure that all outputs align with your brand identity. In that, Gen AI can play a crucial role in achieving this balance, providing the tools to enhance productivity without compromising quality.

And organizations are getting challenged at the same time by the volume of content required today. So take an example, a brand that is launching a campaign for aid products. As you scale it across a different channel and the geographies and the version needed to drive the campaign, you quickly have thousands of variations needed to power personalization. So you can easily see where the organization is running into a massive kind of bottleneck, especially when having a high bar for quality and brand adherence. So indeed, the more variation, the more content volume and the more productivity is required to power and to fuel this content creation. Into that digital transformation is driving this exponential demand for personalized content and create challenges for budget and operational scalability. So as you can see here, Gen AI and anyone in the organization to contribute to creative processes while maintaining high quality outputs. But it enables your employees to accelerate creative ideation or exploration and production of content directly, even if they are not creative by default. So this can ultimately address the growing need for personalized experience while enabling significant savings. However, companies must ensure that the content generated by Gen AI adheres to brand standards and is safe for commercial use. As always with AI, you need to double check and to make sure that what AI produced and the result are double checked because it can create error and can also hallucinate into the outcome that is proposed and generated. So on this, 51黑料不打烊 is focused to address the key needs across the content supply chain. And by leveraging Gen AI, we can streamline processes, enhance collaboration and ensure that content is not only produced efficiently, but also meet the evolving demand for the customer. And we will focus in today鈥檚 session on the capabilities of AI and how it will transform content management. So that will be creation and production of content and asset management section from what you can see on the screen. And we will deep dive into each of those in the context of AI and the different solutions. So if we move to the Gen AI capabilities in AI, so on the kind of global scale, AI empowers organizations to create, manage and deliver intent-based customer experience at scale. And with Gen AI inside of it, we will boost capabilities of AI to deliver high quality content quickly, ensuring that digital experiences are optimized for engagement and performance. And AIEM site, for example, enables efficient content management across the various channels. AIEM assets help to boost, adapt and deliver your assets across audiences and channels. And AIEM forms create responsive forms that can be easily completed and submitted. So you have to look at the existing part of AIEM and how we can add Gen AI to empower and accelerate the different use cases and different usages you will have across the different solutions. At a glance, so this is the different integration of AI across the 51黑料不打烊 Experience Manager so you can see from the content section that we have on the left side, the existing AI capabilities such as smart cropping or smart tagging that are already existing for a few years now. And now we have Gen AI features so mainly on the right part that such as asset generation so that is powered by 51黑料不打烊 Firefly, 51黑料不打烊 Express. You have generate variation and contextual search. And so we鈥檒l have a deep dive on those just after. But you have to, yeah, understand that we have existing AI capabilities and the Gen AI are kind of on top and expanding again those capabilities. And this is supported by our 51黑料不打烊 Experience platform, centralizing the content and data across the different services available that you can see on the platform level.

If we move now to AIEM assets and how you can optimize your content workflow. So at a glance, AIEM assets will raise Gen AI for tagging and classification and enabling quick discovery of high impact content and spinning up type to market. The integration of assets and creative features enhance collaboration and ensure adherence to brand guidelines throughout the content lifecycle. Additionally, provide insight on asset delivery, engagement variation, content usage and ROI helping to identify top performing content and improve personalization and targeting.

So let鈥檚 start with the first demo and by generating personalized image variation is crucial for delivering target campaign. So this demo show our organization can create tailored content for specific audience segment leading to higher engagement and conversion rate. By arranging Gen AI so marketers can quickly produce relevant variation that resonate with different demographics enhancing the overall effectiveness of their company. And so we also have another example to showcase the ability to automatically detect and optimize variation for local markets. So you can create region specific rendition of content ensuring that messaging is relevant and engaging for diverse audiences. And so by using Gen AI you can get faster speed to market while reducing cost associated with manual localization effort. So in this example you will localize the image in the same spot, you will localize the text in the same spot and you will be able to then extract potential logo and also localize the logo on the same spot and so you will have this localized variation. So again looking for faster speed to market and higher engagement and sales of course in terms of value. Another example that we have is remixing the existing content that allow marketers to respond rapidly to market demands and we emphasize here the benefits of easily editing approved assets to create relevant on brand content and by streamlining the process of content creation and ensuring adherence to brand guidelines you can enhance marketing effort and improve overall efficiency. Again this is really to say if for example a marketer has a social campaign done in one city and now they want to revisit the campaign for another city or they can publish content directly and save it also in the central repository with the right metadata and increasing the relevance and timeliness of campaigns. This is pretty much what we wanted to cover for AEM assets and so as you can see and as a reminder this is powered by 51黑料不打烊 Express and 51黑料不打烊 Firefly that will be directly integrated into the user interface as you can see here. So we鈥檒l just finish for the demo and then we can move to the next section. So moving now to AEM sites and so here we are looking to drive more engagement and personalization and how AI-powered content can help us to achieve that. So with the JMAI capabilities, AEM site enables the creation of high performance pages across various digital properties and the goal is to improve the site performance to drive personalization through variation, habit testing, enhance discoverability and ultimately drive higher commercial rate. So talking more about personalization and content variation so you can see here a comparison between variation creation timelines versus the JMAI-powered processes. As expected of course, AI can significantly reduce the time to market for high quality content variation and so with traditional processes it can take multiple months to see variation in production as you can see they have to go through creation, revising, going back and forth between departments. Generative AI process can become much shorter without sacrificing the quality of the output so most talking about months to years to a set of few weeks and we can see also that the power of personalization through accelerated content generation allow organization to create potentially audience specific variation quickly and by leveraging testing and optimization as you can see on the second part we can improve conversion rate and maximize the customer engagement so ultimately driving better business outcomes. Actually what I want to show you is a quick demo on the UI from the content fragment editor to explore the variation generation powered by AI. So as you can see here we have a banner with a CTA and a description to actually book trip into our weekend adventure website okay and so from the content fragment editor so we can find the description CTA and title for banner okay and looking at the top right part of the screen you know how this generate variation option available and so if you click into it you will be able to select different prompt templates so in this case let鈥檚 choose the banner and as you can see you can detail the user interaction and the user interaction intent sorry from the inputs prompt section so it鈥檚 really you that will prompt and enter and describe what will be the user interaction and user intent and you can as well also target specific audiences directly from your 51黑料不打烊 target or for CSV file and so you will retrieve your audience for example in this case the weekend traveler from 51黑料不打烊 target and then let鈥檚 generate variations so the different result will appear on the right part of the screen including so new title description and CTA and you can see we have several variations you can of course regenerate until you find the good one if we select a new audience to target we can generate new variation and to see the difference in the copy text and again look after different ones until you find the the one you would like to use also you can add more instruction and trusted sources by creating into the edit prompt action button and by adding for example a section for SEO in the prompt a new SEO section will appear as part of the input and prompt details so in this case you will be able to optimize content based on specific keywords and so of course you鈥檒l be able to keep this and generate new variation as best as possible until again you find a new one so now that we have identified the variation we would like to use so we can export it and by exporting it so you can name or rename the variation and export or export and open in the content fragment editor so if I click on export and open it will direct me to the content fragment editor where you can see that now we have the new variation of the less part of the screen and each variation comes with the title description and CTA so you can rename them and add tags if needed on the right part of the screen so basically we have been able to create in few seconds to minutes different variation that we will be able to publish directly into our website so note that we have seen here the variation generation through the content fragment editor but you can also do this from the document based authoring editor for example directly so you have few options to access to this generation of variation in AEM sites and so I guess the content fragment editor as you can see is great because you can edit the prompt and you can see and follow which variation you would like to publish so it鈥檚 yeah a good start I guess to to be able to do a step by step and you can follow those slides if needed your first variation so also something else that we wanted to mention as part of AEM site is you can generate a new or adjust existing marketing copy from the universal editor and so basically you have the content creation that will allow you to create content variation at scale and optimize performance for persona across different channel and you have the content styling that is using Sensei Gen AI to create content that incorporate brand tone of voice up to date product information and or customer profile and behavior so as you can see also from the from the UI so you can rewrite generate simplify change tone or translate you can also emphasize on specific keywords and just so you know you can train the AI to the tone of your brand鈥檚 voice so it鈥檚 really accurate and on par with really what you have so the main value here would be to reduce reliance on copywriters and so every marketer will be able to do that it will ensure a faster time to market and also employee empowerment about the copy creation so everyone can become also a copywriter in a sense and also to generate quickly some generation and to get inspiration from this next let鈥檚 also talk about the recent addition that we have in the am family which is am site optimizer so this is a new module that has been announced and it empowers marketers to enhance business impact by optimizing traffic acquisition engagement and conversion across digital experiences so this new module can help you to leverage data driven insight for improved marketing performance ensuring that every interaction is tailored to meet the customer needs efficiently so this is really something new and this is really the center also of the gen ai offering that we want to promote and to push so if you have any question about this feel free of course to ask us in this session and to go also to your account team so they can potentially present you a deep dive on this am site optimizer just so you know the am site also uh optimizer will look after potential formal optimization and so it鈥檚 also a kind of centerpiece where we will look after more optimization at scale powered by ai um now if we look at am鈥檚 forms so let鈥檚 see what are also the different capabilities so it leverage gen ai to transform the form creation and management and basically the mobile response responsive form sorry ensure seamless enrollment across all the devices that we have providing a consistent and user-friendly experience and powerful data tools enable personalized communication so enhancing customer engagement we have also the drag and drop auto ring features that simplifies form creation allowing quick adjustment without coding knowledge to speeding up the customer journey and reducing manual error our goal is to make every step from forms feeling to submission as efficient as possible this will add new ai and gen ai features and for that we have introduced the am forms ai assistant that is designed to enhance the user experience and by leveraging again the gen ai capability so please note as you can see here that is still a early access program at the moment that you can join i will share with you more details on how you can join and you will have also documentation and video existing capabilities just at a glance so it can serve as a kind of personal knowledge base so providing instant answer to queries relative to am forms which is can significantly streamline workflows and help you to be more productive and to discover potentially new capabilities or new way to address your forms management so the assistant facilitate adaptive form generation we will have a look at it into a small demo allowing user to create intuitive forms and minimize drop-off and so increase the the customer experience it can generate pre-built form panels for specific data collection so again ensuring consistency and efficiency and user can experiment various various layouts to optimize the mobile responsiveness and visual appeal so finally configuring submit action because effortless with ai prompt and you can enabling your teams from pre-built or custom option functionality in order to have a look at all of this let me show you let鈥檚 have a tour in the ai assistant within form so as you can see it鈥檚 giving in as part of the early access program so as you can see from here so you have a prompting zone where you can describe the experience and form you would like to create okay so in that case we want to promote bike tour in Sonoma county okay and capture so personality details bike preference and truck preferences so when we click on that so the assistant will ask us to select a template and select the team okay for the form you can as well update the layout and so from the assistant select the right layout that you want to have and as i was mentioning you will be able to configure the submit action so you will find from the drop down menu all your submit actions and be able to configure it more in details as part of aem workflow okay so as you can see on the center part of the screen this is where really you can personalize and configure the the submit action more in details based on the am workflow and on top of that so as we were mentioning so you can ask also question know that my forms has been created or can i integrate it with salesforce and so as you can see the the assistant will give you a step-by-step process that you can follow so you are able to address the question you had so again it鈥檚 really a kind of a game changer in a sense of all you can address and or you can also test new creative or new ideas that you have directly into your forms and put it in action and then integrate it as part of your workflow and with different other tools so you may hesitate to ask the assistant if you have any question on on the forms so you鈥檒l be able to really find answer as always of course and this is also valid for everything that i鈥檝e presented today so ai answer may be inaccurate or misleading so always double check the answers and the sources and to make sure that yeah you have also the right kind of outcome so this is really important to to do not forget more information about the early access program so you have here a link from experience league where you have the documentation from this early access program you have as well a video demo from where the slides have been extracted from the experience league documentation and so the demo will guide you to the entire kind of existing capabilities so you can join the early access program and you have the details into the experience page okay about or to get this early access and if you have also any other question about this keep in mind as well that this ai assistant is part also for adobe experience platform and so we may think that yeah it will be more and more accessible through the different solution so in this context aem form is a good example where we have the ai assistant that is already integrated but just so you know it also exists for adobe experience platform so you have the same kind of you know action that are possible at the platform level and some also access to knowledge base by asking question and so deep diving of any kind of question or yeah documentation that you would like to see from our platform directly from the assistant i don鈥檛 know yeah looking at the time i guess we can now move to potentially an exciting section which will be the summit 2025 recap and all to go through all the key announcement that we have for aem gen ai so um i will uh try to explain and do not hesitate also if you have question and this is just so you know the key announcement overview but if you would like to know more to see more again contact your account team they will be able to get in touch and potentially to have more in-depth demo and explanation about yeah the different announcement that here we will highlight also just so anyone can access it we will add it as part of the appendix of the presentation we will share at the end of the webinar so you can also yeah review more in details in into the slides but this is more interactive kind of content so first the the the the new unified launchpad which is experience hub has been so announced for all agency workflow in aem so it highlights the importance of quick navigation and relevant content discovery enabling the user to generate experience powered by gen ai efficiently so basically you will pump your experience and then the experience hub will streamline workflow and enhance productivity across the platform to then create your experience and again powered by gen ai so this is valid for both as you can see aem side assets and forms okay and it鈥檚 really at the aem kind of global level but it will sit the second part is the smart tags using ai so to automate metadata tagging and entering so consistency and improving searchability across content so it鈥檚 part of what we already have but improve and gen ai can enhance the brand awareness by automatically generating and applying relevant tags making it easier for user to find and manage content efficiently and so as you can see it鈥檚 also based on yeah some image detection and yeah advanced capability powered by the gen ai the next one is to so the ai search and to discover content that becomes more intuitive with ai powered search capabilities so natural language processing enhance the search functionality based on user intent and so basically by prompting and asking question about the content that you鈥檙e looking for so it will allow a more personalized and efficient content discovery experience and so again from the prompting you鈥檒l be able to have suggested filter and on top of that to have also potential yeah dedicated content that is really the one you were looking for powered by ai based on yeah the different natural language processing from the user search the next one we have is content advisor so i really like this one content advisor leverage the ai agent to recommend the best content and template based on user intent so can you imagine that this feature can streamline the content creation process and ensure that user have access to the most relevant resources for their needs and so basically it will allow you to quickly identify you know some specific content and based on yeah the the gen ai and the ai capability you will have really some powerful i guess again new ideas or variation that you can try and identify the the good content we have then so the experience generation so this capability allowed to generate experiences effortlessly from a prompt or brief that will gather template assets and fragments so you can prompt or upload a brief and then it will look into the template assets and fragments and so it will basically generate the experience and once the experience is generated you can decline into several variation okay and publish it directly so it鈥檚 really kind of a game changer in term of going from the assets the the template etc to just prompting an experience and being able to publishing it within few clicks so it will enable you to produce high quality content quickly ultimately enhancing your ability to respond to demand at scale and i guess as you can understand this is really at the center part of everything that we are looking for this gen ai topics so i don鈥檛 know i can kind of see if we have question at the moment but we will be able to address it as part of our q a session another thing is moving forward is as we as bernice explained at the very beginning so as part of our ultimate success offering so we have different set of accelerator and if you鈥檙e interested in diving deeper into this we can suggest this great kind of accelerator that is the use case mapping so basically again everything that has been presented today it鈥檚 more capabilities but you can also use the use case mapping to maybe map those solution capabilities to your existing use case or new develop and so we鈥檒l be able to provide tailored guidance for developing and prioritizing use case and kpi鈥檚 also in front of those capabilities and make sure to align again the solution capabilities from your business goals and ensuring that your organization maximize the value of your adobe solution so again the use case mapping can be for ems sides am assets em form based on maybe the prioritized use case you would like to develop and including the gen ai so that would be really something that yeah we encourage you to to go and to to look after so if you have questions also on this feel free to contact your account team and your name tsm or your technical account manager so they can also create and yeah open the accelerator and we can also engage and really help you to to tailor the agenda in the scope and make sure that yeah we can have a great list of use case kpi鈥檚 in front of your business objective and map solution capabilities in front so i don鈥檛 know where we are standing around the question i know that there鈥檚 been a there鈥檚 been a lot of questions um i鈥檓 trying to respond uh like them as we go um trying to provide information people are really interested specifically in all the links um that would reroute them to the latest announcements as well as the demo um so yeah everybody will share the recording the presentation you鈥檒l have all of the links to be able to dive into everything deeper um and then let me see i鈥檓 trying can you see the chat john look with all the questions okay i open it just want to make sure you have the vision so let me see i鈥檓 trying to see so the one i was going to answer is from pablo is it possible to export that am content so with access upon content program to another adobe solution such as ajo yes i was gonna so i鈥檓 i鈥檓 finishing this one if you want you can take one that鈥檚 like remaining jonith that i haven鈥檛 answered um there鈥檚 actually um some capabilities that are already uh live with the integration with ajo and we actually have a case studies from vanguard um so hold on a moment and i鈥檓 going to send this through the chat can also see some um so are these features generally available now so more details will be added as part of the appendix the slide in the appendix of the presentation where you have potential general availability following those announcements and also they can see that we have question around the site optimizer and so what are the requirements for am site optimizer can it be used in atlas am and is it uh is that for am uh cloud services only so yes the the website optimizer is designed mainly for cloud services if you have more question on this and especially the about the atlas um tms so reach out to your account team so they will be able to get in touch and to have also more contextual you know kind of answer based on your implementation based on your license and basically also look after what is the best option to to offer and to go further but yeah um so to answer this one um and we have i guess the same question with the gen ai capabilities come out of the box with the purchase of the license is it for cloud services only so i would say same answer uh reach out to your account to your account team so they will be able to really kind of give you a more contextual and personalized answer than me going for any kind of situation possible but yeah and so that um the gen ai capability overall are not adorned because it鈥檚 part of again as you can see from the content fragment editor already the existing ui so it鈥檚 not you know uh add-on um but yeah again to have the the right and and final answer get in touch with your account team um i don鈥檛 know where we have left the things i鈥檓 looking at the cara鈥檚 question so once you upload a brief can it create an entire web page um so not yet um there鈥檚 some capabilities on generating variations of content and providing personalized content creation based on the audience um that you鈥檙e targeting um for your new sites but there鈥檚 and some form creation so for example um when you鈥檙e uploading a paper like a white paper it can turn it into a digital adaptive form you can create different variations of that paper but it would not directly create like a web page um so let me send you some i want to send you a list of what we have today and the limitations that鈥檚 a good question we have is can am do a bit testing within the am so yes absolutely we have a bit testing the capabilities that are inside am sites um of course the idea is not to replace a testing solution and if you want to look after personalization and really um powerful uh testing strategies and the big target is or recommended solution that will integrate with am site but you have a bit testing as part of am where actually when we illustrated the the variation so you can create a bit testing and potentially also see what are the ones that are performing best and so out of this yeah you will be able to again identify the one that you should promote and you should potentially scale yeah i鈥檓 gonna send you some information to double click on what jonglu just said um regarding the target integration with am so hold on just a sec and the other question from kiran was what about the content privacy will these llms be closed to client or generic ones so again um it鈥檚 a good question we may need to just double check and confirm because it has been announcement so you know i cannot guarantee the entire scope of the technical that is behind the solution and under the hood but yeah the the llms i guess are the one incorporated into the solution again what you can do is as i mentioned train the ai your brand tons of voice and so basically you鈥檒l be able to tell and adjust basically the and as we saw also by the prompting uh editor into the the content the variation generation so you can also adjust and edit the prompting capabilities that would mainly yeah the one that you have as part of the solution and one thing to note is um the the user data is completely privatized okay so any sensitive information regardless of the industry you鈥檙e a part of is definitely kept private and so it鈥檚 allowing you to have um personalization at scale while having um you know your your data uh private for your users um vendors can see adobe customer data as well so that鈥檚 important when you鈥檙e working with a lot of vendors such as creative agencies something to note um and so the main strategy i鈥檓 going to send a note just in a sec um it鈥檚 using on-device models to ensure the users themselves they have more control over their data so they can this basically a process of selection where users can kind of select what鈥檚 public what鈥檚 private what information they鈥檙e willing to share all right i just sent you a summary karen we had another question i guess that haven鈥檛 been answered yet um related to um what if i want to give my organizational documents or historical document for giving context to generate the content okay can that be done so again to train the ai on your brand uh tons of voice and um i guess as part of the brief as we mentioned that could be something where you can really give the input of the experience and the content that you want to create um so yeah i would say definitely as you saw the to generate the variation it鈥檚 mainly into the prompt that you will be able to add as we looked for seo for example some additional context and additional outputs so it鈥檚 also basically based on the prompt advanced potential capability that you鈥檒l be able to to have this and to have this kind of more context or historical context um but yeah um also to be follow up about the when this is generally available if we have any other way to add document to to train the ai and there is some work that鈥檚 being done on adobe document cloud with gen so we know that most of your information for example especially historical data that would live in word files or powerpoint presentations or excel files even pdf if you are an adobe document cloud customer so those are easily accessible to people um you know for storage consumption so basically um we鈥檙e we鈥檙e trying to improve the manual process and um make sure that we鈥檙e replacing conventional search and retrieving knowledge so thanks to thanks to gen ai while protecting this information so again it鈥檚 all about you owning this data and deciding what you want to share or not we had i guess a question that is similar we already answered but enabling gen ai is it required a license so um no as we said it鈥檚 it would be part of yeah the the existing platform and the existing application sorry and the existing user interface as we saw with the variation generation but again if you have any question on this we highly recommend to get in touch with your account team so they can yeah give you a more contextualized answer um i don鈥檛 know if we have any other question thank you baranice i saw your answers um um did we i鈥檓 sorry i was busy answering another question did you answer sharma鈥檚 question on content pictures sorry i lost it oh yeah uh on content picture is there any capabilities to check for the shell style example uh lubricant product picture should be the same and on localization what is the accuracy so for localization the accuracy so it鈥檚 quite hard to tell uh at the moment and of course the the more context and the more kind of you know uh experience the better the outcome will be uh for content picture we made it to check as i鈥檓 not sure about yeah the the the the shell style and it鈥檚 um something also that yeah i know that the logo recognition for example that i mentioned is something that was in beta as mentioned as part of the slide so it鈥檚 definitely something that we need to yeah to check about what is available what is in beta what is potentially coming in in the future but yeah i guess i will bookmark this question yeah this one is a good follow-up question sharma and i know you were asking this in the context of am because that鈥檚 the topic of today one thing to note that i briefly spoke to on one of the first slides regarding the accelerator offerings is as you know we鈥檝e released gen studio for performance marketing um last year so at adobe max in miami so it was in october and um there is specific capabilities in this tool that allow you to content to create content on brand by uploading all of your guidelines so all of your guidelines regarding the type of font the type of um tone the type of um images that you鈥檙e allowed or not allowed to create your company and so this tool specifically helps you create assets generate variations generate ad campaign while ensuring that it鈥檚 always double checking the guidelines of your company so it allows you to create at scale while remaining within your guidelines so it might be something that you want to look into i鈥檓 gonna try to drop a link right now just bear with me and i was looking at all the questions i guess and i hope that we have covered everything and in any case we will make sure for all follow-up questions to add the details into the the slide also um i guess we have one that has been yes so let me just drop for sharma i鈥檓 gonna drop the link so we will follow up on am and then i鈥檓 gonna drop the link for gins to you full performance marketing yes we had the new ones uh another thing we are keen to explore is the automatic data tagging to improve the searchability of the content on the em so otherwise mentioning is part of the announcement from summit and so you will have yeah more details in the appendix and you will be able to also have a look at the demo that i showcased you know around the coffee brand on this but yeah it鈥檚 definitely something that will help to improve the searchability of the content and then we have another question can am give me a suggestion about the page social media content companies such as x and so on so i鈥檓 not sure about this one on the suggestion to the page social media content company but to be checked i will mark this one as follow-up ah campaign sorry about the oh can he have give me a suggestion about the page social media content campaign um such as x and so on so i鈥檓 not sure about the social media capability i will mark this one as the kind of follow-up question um yes i okay sure i鈥檓 double checking something on the data tagging we also add a new one does the business data or content has to be fed as reference to generate assets or business related content pages um if so how and where we can train ai so as i was mentioning so in the universal editor when we were doing the the kind of you know the the marketing copy so yes uh we can train the ai maybe we鈥檒l be able to share more details on how um and as far as understood and as i know the business data or content hasn鈥檛 to be fed it鈥檚 uh basically especially to generate assets or business related content pages it鈥檚 mainly based on your prompt and then your existing also that other will sit and as we mentioned the template the layout the assets etc that will sit within your am environment that will be used to also propose and if we think also about for example the content advisor it will look at your existing content potentially from what we saw in the into the demo it will potentially generate some new content and it will be flagged this content has been generated by ai but so it will be based here mainly on the on your existing content um and we have a new question um how are ai variation and all regarding legal and compliance requirements and workflow so this one is a good question because i don鈥檛 have the legal and compliance requirement answer and i i want to be precocious also about this answer this i will mark this as part of the of the follow-up question and uh yeah just so we can have an official and certain statement on this yeah i鈥檓 i鈥檓 gonna i鈥檒l double click into this um for am i鈥檓 not sure i i need to look into it the only one i鈥檓 very familiar with is with work front um so we鈥檒l double click on that one and follow up with you and i guess we had uh another question a new question is is gen ai with firefly can provide the necessary images in the required viewports so we may need to um double check this with or firefly colleague because yeah yeah i鈥檓 not sure about this one and i want to give you a false answer or incomplete answer um so mark it down as part of the the follow-up question and amanda i鈥檓 gonna send you some first responses for handling the ai variations that is in the documentation on adobe experience league but definitely that that will be you know there鈥檚 like the general legal and compliance documents but then it also depends on like the type of agreement that you have um you your company with adobe or with your vendors so there鈥檚 also the case by case consideration um that you need to take into account also consideration if you鈥檙e using am with other adobe tools they鈥檙e integrated directly we had a new question from parul is there any governance around copy and image generation to unique outputs across variation across various companies using the ji capabilities so marxist鈥檚 follow-up question again it鈥檚 a very very good question and i don鈥檛 want to you know give a complete answer and then we add another one or no it was your answer okay thank you so much and then oh yeah we had a new another one the content generation using ai is a new tool altogether um look like it in a demo or is it only specific of content fragment so um no so it鈥檚 as we said it鈥檚 available in content fragmented at all but you also have this as part of the document-based auto ring and so basically it鈥檚 yeah the content variation here was only showed the variation generations or it was only showed as part of content fragment but yeah it鈥檚 also available in document-based ordering do we have any other question i guess no and i also looked into the qa section so and thank you kakar because you also asked it into the chat so thank you so much for this double check in the qa we answered this one as part of the chat so yeah i guess we are good and maybe also just to wrap up so we have again a recap of all the virtual events that we have hosted and that we are hosted um so for this quarter in the past few weeks and so in the next few weeks so you will have this as part of the slide if you and we highly recommend of course to register and or to watch this in replay and if you are interested with all those topics and again as mentioned we have selected a few ones at the beginning that we highly recommend as follow-up of this session so yeah that we can promote anything else from the audience and one thing i was gonna add because there were a lot of questions at the end around governance around compliance you know with copy generation with variations of assets yes and governing all genii produce data so one thing that we did mention at the top of the presentation and i think we may have one more slide um jean-luc that we wanted to show them um regarding like potential next steps and if you want to really deep dive into governance or organizational readiness um for am or for other products by the way we do have those types of accelerators that we can that we can work on with you guys so again talk to your name csm or to your time or your tad if it鈥檚 applicable and um and see what鈥檚 possible but for the organizational readiness one that would be a really good one um to work on if you really want to explore different types of operating models that is organized what does organizational governance mean for am assets and we鈥檝e seen really good results when we鈥檙e working with customers on those and most of the time it鈥檚 not just operating model for am but it鈥檚 also for other products that you鈥檙e we鈥檙e working with you know that鈥檚 part of like your end-to-end workflow and the cross solution as we were mentioning as well so yeah it鈥檚 definitely what we recommend to look after those accelerator great so thank you so much um i guess we don鈥檛 have any new questions uh so for all the one that we have marked we will follow up um again with uh and answer it as part of the presentation and um um i guess yeah we can wrap up here um thank you so much uh for joining today鈥檚 session and um and thank you so much baronies for uh still providing answers into the chat and then yeah so recording will be available uh presentation will be available as well and we will also yeah uh add the follow-up question as part of the presentation so you can also all access it perfect yeah well um yeah that鈥檚 a good way because you don鈥檛 have access to the chat after we drop um so they will be the answers will be part of the follow-up i鈥檓 just responding one last one here on dynamic media versus gen ai so bear with me and thank you elisa for sending the list of like all the upcoming webinars with the direct links for you guys to register we have a lot of sessions on am and on gen ai in general so it will be a good you know kind of like next step for you guys sounds great all right thank you everyone listen sir we will stop the session now and thank you baronies for your help before answering the question thanks everyone for your time bye bye