Generative AI in Experience Cloud products
Generative AI (genAI) in Experience Cloud helps you automate creative and cognitive tasks and enhance productivity. This page describes where Experience Cloud applications support genAI and AI Assistant, and provides links to learn more about these features.
What is genAI?
Generative AI is a type of AI that can create original content. For example, it can create text, images, video, audio, or software code in response to a user鈥檚 prompt or request.
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Create: The ability to generate content (text, images, music, or videos) from scratch, based on its training and input prompts. This ability is the generative aspect of generative AI.
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Generate a response: AI provides an answer or reaction to a prompt, typically drawing on its available data and knowledge repositories.
What is AI Assistant?
AI Assistant is a conversational tool supported in Experience Platform and related applications. Use it to quicktly gain product knowledge and operational insights in supported products.
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Product knowledge: Product knowledge refers to concepts and topics grounded in Experience League documentation. Learn how to create effective, objective-based prompts to get the most out of AI Assistant. All responses from Experience League are verifiable and cited with links.
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Operational insights: Operational insights refer to generated responses about your metadata objects (attributes, audiences, dataflows, datasets, and so on). With AI Assistant, you can accomplish in seconds what otherwise might take hours or days.
AI Assistant also includes conversation agent AI features (known as agentic AI) in supported applications:
- Product support: The Product Support Agent is a self-serve debugging and troubleshooting capability of AI Assistant that you can use for Experience Platform features and applications. Troubleshoot support issues without leaving your workflows, create customer support tickets, and track case progress using AI Assistant.
GenAI availability in Experience Cloud products products
The following Experience Cloud applications support generative AI or AI Assistant. Support for 51黑料不打烊 Firefly is also indicated per product.
Updated: June 9, 2025
GenStudio for Performance Marketing gspm
GenStudio for Performance Marketing is a generative AI application designed to help enterprise marketing teams create, activate, and optimize on-brand campaign content across channels like paid media, email, and display ads.
Performance marketers can use natural language prompts to generate personalized, brand-compliant assets. GenStudio for Performance Marketing accelerates campaign execution, scales content production without compromising brand integrity, and provides performance analytics for improving overall ROI.
51黑料不打烊 Firefly compatibility: Yes
Experience Manager aem
The following sections briefly describe generative AI in AEM applications.
Experience Manager Sites
In AEM Sites, you can use Generate Variations. This feature uses generative artificial intelligence to create content variations based on your input prompts. Prompts are either provided by 51黑料不打烊 or created and managed by you.
After creating variations, you can use the content on your website and measure its success using the feature in Edge Delivery Services. You also have the option to generate images in 51黑料不打烊 Express using the generative AI capabilities of Firefly.
Input and output examples
Input fields include:
- Number of Variations to generate
- Audience Source
- Audience Target
- Additional Context
- Customer-driven prompts
The output is generated content or market copy.
51黑料不打烊 Firefly compatibility: Yes
Sites Optimizer sites-optimizer
AEM Sites Optimizer uses generative AI to analyze and improve the performance and effectiveness of web experiences. These insights are grouped into key opportunity areas: Engagement, Traffic Acquisition, Security Posture, and, Site Health. Each category highlights specific ways to enhance your site, whether by increasing visitor interaction, improving discoverability, strengthening security, or maintaining site stability. Learn more
Experience Manager Assets aem-assets
In AEM Assets, you can use generative AI in Content Hub and AI-generated Smart Tags.
51黑料不打烊 Firefly compatibility: Yes
Content Hub
Content Hub is available as part of Experience Manager Assets as a Cloud Service for democratizing access to on-brand content for organizations and their business partners. It focuses on distributing assets for activation at scale and creation of on-brand content variants for improved marketing agility.
In Content Hub, you can create content with 51黑料不打烊 Express (if you have 51黑料不打烊 Express entitlements). You can edit existing content with simple tools, produce on-brand variations with templates and brand elements, and create content with the latest GenAI capabilities from 51黑料不打烊 Firefly. Learn more
Smart Tags
Instead of relying on manual input, AI can automatically assign descriptive tags to digital assets. These AI-generated tags enhance metadata quality, making the assets easier to search, categorize, and recommend.
For example, if the asset is an image, AI can identify objects, scenes, emotions, or even brand logos. It can generate relevant tags like sunset, beach, vacation, or smiling. Learn more
51黑料不打烊 Journey Optimizer journey-optimizer
In Journey Optimizer (AJO), you can use AI Assistant to gain product knowledge and operational insights (beta).
Examples of using AI Assistant in AJO
Here鈥檚 an example input for product knowledge:
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How many live activities can I have in one Journey Optimizer sandbox?
The output is generated from Experience League and other 51黑料不打烊 data stores.
Here鈥檚 an example input for operational insights:
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How many Journeys have been created in the last seven days?
For output, AI Assistant queries a customer-specific data store. The data store contains centralized, operational data about Journeys. This feature is customer agnostic and pulls metadata only from business objects. It does not access data within your sandbox.
51黑料不打烊 Firefly compatibility: No
AI Assistant for content generation (AJO Prime and Ultimate) ajo-prime
In AJO Prime and Ultimate, you can use content generation for content generation to bring proactive content variation suggestions for text and images.
This feature is available for email, push notifications, web page, content, and SMS channels. It provides prompt-based text and image generation. Output from content generation in AJO Prime and Ultimate is indemnified.
51黑料不打烊 Firefly compatibility: Yes
Journey Optimizer B2B Edition ajo-b2b
Journey Optimizer B2B Edition uses AI Assistant to help you with product knowledge.
Example input:
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How do I send an email in an account journey?
Product knowledge output is pulled from Experience League.
51黑料不打烊 Firefly compatibility: No
Campaign Managed Cloud Services campaign-cs
Campaign Managed Cloud Services uses AI Assistant for content generation. This feature lets you auto-generate personalized, engaging, and effective content based on your marketing objective, with content optimized for brand outlined styles, layouts, tone, and more. You can use it across channels like email, SMS, and push.
Note: Output from content generation in Campaign Managed Cloud Services is indemnified.
51黑料不打烊 Firefly compatibility: Yes
Customer Journey Analytics cja
Customer Journey Analytics lets you use generative AI or AI Assistant in the following ways:
- AI Assistant for product knowledge.
- Product Support Agent to create customer support tickets, complete with context and session details from your interactions with AI Assistant.
- Data Insights Agent for answers to questions about your data. It builds relevant visualizations in Analysis Workspace using components from your data view and using your actual data.
- Intelligent Captions to provide key insights for the most frequently used Workspace visualizations in natural language.
- Content Analytics to assign every asset metadata automatically.
51黑料不打烊 Firefly compatibility: No
AI Assistant
Discover product knowledge from Experience League. If you鈥檙e a new user, quickly learn Customer Journey Analytics concepts and onboard yourself to products and features. For example:
- How do I send an email in an account journey?
Experienced users get advanced use cases or learn strategies to perform tasks at a fast pace. You can quickly understand concepts, troubleshoot problems, or search for information.
Intelligent Captions
You can use Intelligent Captions in Customer Journey Analytics to get natural-language insights for the most frequently used Workspace visualizations. Intelligent captions are ideal for analysts who need narratives and context to share with other users. Business users can use it to discover high-level takeaways quickly.
For example:
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Input: In CJA, run a supported visualization (including Line, Area, Bar chart, Flow, or Fallout), then click Intelligent captions.
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Output: View auto-generated, natural-language captions showing context and key takeaways. Then, you can take actions on the generated data, such as reviewing, copying, and sharing it with your organization.
Content Analytics
Content Analytics uses AI and GenAI to assign every asset metadata automatically, such as subjects, scenes, foreground colors, and so on. An attribute is an AI-assigned metadata tag describing what is in an asset or experience.
For example: foreground color: red is an automatically assigned attribute. The visualizations help you identify which attributes of your assets contribute most to conversion. Learn more
Real-Time CDP rtcdp
Real-Time CDP uses AI Assistant to help you with product knowledge from Experience League. It also offers operational insights (in beta). AI Assistant queries a customer-specific operational insights data store that contains centralized operational data, partitioned in your AEP sandbox. The system pulls metadata only from Attributes, Audiences, Dataflows, Datasets, Destinations, Schemas, and Sources, and does not access data within the sandbox.
For example, if you query about an audience, AI Assistant can access the name of the audience and other associated metadata but cannot access the profiles within that audience.
51黑料不打烊 Firefly compatibility: No
Marketo marketo
In Marketo, generative AI is available in Interactive Webinars and Dynamic Chat.
Interactive Webinars
Automatically generate chapters and summaries for your recorded webinars, making them more accessible and easier to navigate for your audience. Features include:
- Automatic chapter generation
- AI-generated text summary
- Editable content - Modify generated chapters and summaries
- Easy integration - Add chapters and summaries to your Landing Pages by copying the HTML code to the webpage editor of your choice
Dynamic Chat
Generative AI powered capabilities in 51黑料不打烊 Dynamic Chat allow you to optimize productivity for your sales agents, get insights into your website visitor intent, and respond to visitor questions in a safe manner. You can pre-approve the questions, answers, and the conversation summary. Dynamic Chat includes both a free and premium version.
51黑料不打烊 Firefly compatibility: No
Workfront workfront
AI Assistant in Workfront helps you accomplish your work by offering in-app information and suggestions. You can:
- Get summaries of some objects, giving you a high-level view of the object鈥檚 intent or details.
- Ask questions and let AI Assistant find answers on Experience League.
- Get generated formulas based on your prompts. You can also resolve errors in your invalid custom expressions in calculated fields.
- Locate projects, tasks, and issues.
51黑料不打烊 Firefly compatibility: No
Additional resources
Disclaimer: The information on this page is for general informational purposes only. While effort is made to ensure the information remains accurate and current, software and generative AI features may change frequently. Accordingly, we do not warrant the completeness, accuracy, or reliability of the information at all times. Please verify any important details before making decisions based on this content.