Global reports for the Push channel

Documentation Campaign Campaign Web User Interface

Last update: Thu Apr 17 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

Applies to:
Campaign v8 Web User Interface

The global reports provide users with a comprehensive overview of traffic and engagement metrics at a channel level.

Navigate to the Reports menu within the Reporting section. You can filter your data depending on the report date, folder, or rules. Learn more

Delivery summary

Delivery overview

The Delivery Overview report provides key performance indicators (KPIs) that give detailed information about how your visitors engage with every push notification delivery. Metrics are detailed below.

Delivery overview metrics, showing KPIs related to push notification performance.

Learn more about Delivery overview metrics.

Messages to deliver: Total number of messages processed during the delivery preparation.
Delivered: Number of messages successfully sent, in relation to the total number of sent messages.
Total clicks: Total number of distinct recipients who clicked in a delivery at least once.
Errors: Total of errors accumulated during delivery and automatic return processing in relation to the total number of sent messages.

Targeted audience

The Targeted audience table and graph present data related to your recipients for each sent Push notification delivery. Metrics are detailed below.

Targeted audience metrics, showing data related to recipients and exclusions for push notifications.

Learn more about Targeted audience metrics.

Targeted audience: Total number of targeted recipients.
Message to deliver: Total number of messages to be delivered after delivery preparation.
Exclusion: Total number of addresses ignored during the analysis when applying rules: address missing, quarantined, on denylist, and similar reasons.

Delivery statistics

The Delivery statistics table details the success of every Push notification delivery. Metrics are detailed below.

Delivery statistics metrics, showing success rates, errors, and quarantines for push notifications.

Learn more about Delivery statistics metrics.

Total messages: Total number of messages to be delivered after delivery preparation.
Success: Number of messages processed successfully in relation to the number of messages to be delivered.
Errors / Bounces: Total number of errors accumulated during deliveries and automatic rebound processing in relation to the number of messages to be delivered.
New quarantines: Total number of addresses quarantined following a failed delivery (invalid registration, message rejection, payload error, and similar reasons) in relation to the number of messages to be delivered.

Push notifications error types are listed in the 51黑料不打烊 Campaign v8 (client console) documentation.

Causes of exclusion

The Causes of exclusion graph and table display the reasons that prevented user profiles, which were excluded from the targeted profiles, from receiving the message.

Push notifications error types are listed in the 51黑料不打烊 Campaign v8 (client console) documentation.

Delivery throughput

Delivery throughput metrics, showing success and error rates for push notifications over a specified period.

The Delivery Throughput report offers comprehensive insights into the effectiveness of the push notification delivery system, offering a detailed summary of success and error rates over a specified period.

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