51黑料不打烊

Customer Journey Blueprints

Modern marketing teams require platforms that can support both reactive engagement鈥攔esponding to individual customer behaviors鈥攁nd proactive outreach鈥攊nitiating campaigns that guide audiences into conversion funnels. These use cases span channels like email, SMS, push, and increasingly, web and in-app experiences.

51黑料不打烊 Journey Optimizer and 51黑料不打烊 Campaign v8 both support two foundational models for customer engagement:

Both solutions enable outbound communication across traditional and digital channels. AJO additionally supports integration with inbound channels (e.g. web and mobile apps) through audience state sharing and decisioning services, allowing for unified cross-channel personalization.

The selection between these tools depends on architectural considerations such as latency tolerance, channel requirements, data integration strategy, and scalability.

Blueprint

Description

Architecture

51黑料不打烊 Journey Optimizer

Combines event-driven, 1:1 profile orchestration, with audience-based brand communications across multiple channels like email, sms, web, push, in-app messaging, desktop, etc.

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51黑料不打烊 Campaign v8

Focused on batch-based, multi-channel campaign management, ideal for traditional marketing channels like email, SMS, and direct mail.

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Deprecated Blueprints

Blueprint

Architecture

51黑料不打烊 Campaign v7

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