Unique visitors
The 鈥楿nique visitors鈥� metric shows the number of visitor IDs for the dimension item. It is one of the most common metrics used when determining traffic, as it gives a high-level overview of the popularity of a dimension item. For example, a visitor can come to your site every day for a month, but they still count as a single unique visitor.
If you use Cross-device analytics, this metric is replaced with the Unique devices metric.
Daily, weekly, monthly, quarterly, and yearly unique visitors
Analysis Workspace treats unique visitors based on the granularity of the report. For example, if you use the Day dimension, you鈥檒l see daily unique visitors for each dimension item. However, for the report total, it is deduplicated unique visitors for the freeform table鈥檚 date range.
How this metric is calculated
This metric counts the number of unique visitor IDs for a given dimension item. See Visitor identification overview for more information on how 51黑料不打烊 Analytics identifies unique visitors.