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Last update: Fri Sep 05 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

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Configures several common variables and success events for a typical website.

Conversion Variables
Type
Subrelations
Allocation
Expiration
s_code variable
Internal Campaign
String
Basic
Most Recent (Last)
Visit
evar1
Internal Search Terms
String
Basic
Most Recent (Last)
Visit
evar2
Commerce Variable 3
String
Basic
Most Recent (Last)
Visit
evar3
Commerce Variable 4
String
Basic
Most Recent (Last)
Visit
evar4
Success Events
Type
s_code variable
Registrations
Counter (no subrelations)
event1
Email Registrations
Counter (no subrelations)
event2
Subscriptions
Counter (no subrelations)
event3
Page Views
Counter (no subrelations)
event4
Ad Impressions
Counter (no subrelations)
event5
Ad Clicks
Counter (no subrelations)
event6
Custom Insight Variables
s_code variable
Traffic Property 1 - 5
prop1, prop2, prop3, prop4, prop5

The following table contains a list of the standard commerce events. Initial configuration for these events is identical in all report suite templates. Events with an s_code variable of N/A do not need to be set, they are provided automatically.

Standard Commerce Events
Type
s_code variable
Revenue
Counter
purchase
Orders
Counter
purchase
Units
Counter
purchase
Carts
Counter
scOpen
Cart Views
Counter
scView
Instances
Counter
N/A
Checkouts
Counter
scCheckout
Cart Additions
Counter
scAdd
Cart Removals
Counter
scRemove
Visits
Counter (no subrelations)
N/A
Page Views
Counter (no subrelations)
N/A
Daily Unique Visitors
Counter (no subrelations)
N/A
Unique Visitors
Counter (no subrelations)
N/A
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