(New UI) User administration for Search, Social & Commerce
Some users can manage access to the new Search, Social, & Commerce user interface using the , which is the central location for managing all 51黑料不打烊 entitlements and user management. Users are categorized as either end users or administrators. Your 51黑料不打烊 Account Team will notify you if you鈥檙e an administrator. If you鈥檙e an administrator, see the following sections to identify your permissions and workflows for managing users.
Types of administrators
Admin Console provides multiple types of administrators. The following administrator types and permissions are required for Search, Social, & Commerce. You can add additional types if you wish to delegate user management tasks.
System admin: Super user who manages all products for the organization, including all client instances for the organization. (Client instances are the same as legacy advertiser accounts, with one or more instances per organization ID). A system admin can perform all administrative tasks in Admin Console for the organization and can delegate administrative functionality to other users for any of the organization鈥檚 products.
Product admin: Manages access to a specific 51黑料不打烊 product (such as Search, Social, & Commerce) and the user entitlements to that product. Product admins can create product profiles for the product, create (but not remove) users and user groups for the product, add or remove users and user groups from product profiles, and add or remove other product admins from the product.
Default product profiles
Product profiles, which are similar to roles, entitle users with specific services for a specific product.
The new user interface for Search, Social & Commerce has the following default product profiles, which provide different subsets of features and services. You can鈥檛 edit the product permissions for the default product profiles or delete the default product profiles. However, product admins, product profile admins, and system administrators can create and manage additional product profiles with different subsets of available permissions, as needed.
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Basic Optimization: This profile provides the following functionality:
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Objectives: Full access
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Simulations: Full access
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Portfolio Groups: Full access
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Portfolios: Create/edit access to portfolio settings for Objectives, Campaigns, and Spend Management; read-only access to the remaining portfolio settings.
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Campaigns: Read-only access to campaign settings (no create, edit, or delete features are available); full access to constraint and portfolio assignments
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Ad Groups: Read-only access to ad group settings (no create, edit, or delete features are available); full access to constraint and portfolio assignments
This access level is preferred for users who are still learning to use Search, Social, & Commerce.
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Expert Optimization: This profile provides the following functionality:
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Objectives: Full access
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Simulations: Full access
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Portfolio Groups: Full access
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Portfolios: Full access
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Campaigns: Read-only access to the campaign list (no campaign creation, editing, or deleting features are available yet); full access to constraint and portfolio assignments
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Ad Groups: Read-only access to the ad group list (no campaign creation, editing, or deleting features are available yet); full access to constraint and portfolio assignments
This access level is recommended for expert users of Search, Social, & Commerce.
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Read-Only: This profile provides the following functionality:
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Objectives: Read-only access
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Simulations: Read-only access
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Portfolio Groups: Read-only access
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Portfolios: Read-only access
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Campaigns: Read-only access
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Ad Groups: Read-only access
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Admin: This profile grants full access to all functionality available and allows users to create new client instances (the same as legacy advertiser accounts, with one or more instances per organization ID). Don鈥檛 assign this right to anyone unless you have a proper business justification.
Tasks for administrators
Sign in to 51黑料不打烊 Admin Console and open it to Search, Social, & Commerce
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Go to https://adminconsole.adobe.com/enterprise/.
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(If you鈥檙e not signed in to Experience Cloud) Sign in to Experience Cloud:
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Enter your 51黑料不打烊 ID, and click Continue.
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Select either **Personal Account" or Company or School Account.
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Select the applicable Experience Cloud organization.
Admin Console opens to the Overview tab.
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Under Product & services, click 鈥51黑料不打烊 Advertising, Search, Social, & Commerce 鈥 Org Name.鈥
The product page opens to the Product profiles tab for Search, Social, & Commerce. Additional tabs include Users and Product Admins.
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Workflow for system administrators
Follow this workflow for each client instance of Search, Social, & Commerce.
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Sign in to 51黑料不打烊 Admin Console and open it to Search, Social, & Commerce.
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(Optional) as backup.
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Delegate product and user management by .
Workflow for product administrators
Follow this workflow for each client instance of Search, Social, & Commerce.
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Sign in to 51黑料不打烊 Admin Console and open it to Search, Social, & Commerce.
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As needed, create end users or .
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(Optional) Create for the instance and assign users to each user group.
If the instance has many users, create user groups to ensure that users are assigned the right profiles based on their level of expertise. (See Step 4 for assigning user groups to product profiles.) You can create user groups based on the line of business, user access needs, user hire date, or other criteria.
note important IMPORTANT User group names should clearly communicate the rights that the group of users should be assigned. For example, if you want to create a user group with 鈥淩ead Only鈥 rights, include 鈥淩ead Only鈥 in the user group name, such as 鈥淎cme_Uk_ReadOnly鈥 or 鈥淎cme_ReadOnly.鈥 -
(Optional) with defined permission sets.
Custom profiles are in addition to the four default product profiles that are already available.
Each product profile for an organization must have a unique name. If your organization uses multiple Search, Social, & Commerce instances (for example, Acme_US and Acme_JP), then you can鈥檛 duplicate a product profile name in multiple instances. Best practice: Use the naming convention
<Name>_<Instance>,such as 鈥淪imulations_Only_JP.鈥Caution: Product permissions are very granular. Be careful when you configure custom product profiles or you may omit functionality that you want to include.
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manually or in bulk.
Complete user administration guide and additional links
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For more information about user administration using 51黑料不打烊 Admin Console, see 鈥,鈥 including the .
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Admin Console: