Prerequisites for configuring a Google Analytics data source
Before you can set up a Google Analytics data source, you must establish the Search, Social, & Commerce query string parameter 鈥渆f_id鈥 as the primary key to pass data from Google Analytics to Search, Social, & Commerce. Set up the primary key for each Google Analytics account and property combination for which you want sync data. Other people in your organization may need to complete these tasks; see below for more information.
If the landing page URLs for your ads or keywords don鈥檛 already include Search, Social, & Commerce redirects, then add them first.
Prerequisite 1: Implement a Search, Social, & Commerce token (鈥渆f_id鈥 query string parameter) in the landing page URLs for all applicable advertising accounts
On each paid search click for the relevant campaigns, a unique ef_id must be generated and appended to the landing page URL as a query string, such as https://www.adobe.com?someParam=123&ef_id=abcde:123456789:s, where &ef_id=abcde:123456789:s is the append symbol, ef_id key, and ef_id value. To include an ef_id, the relevant ad networ