About Performance Insights

Last update: Wed Apr 23 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

User

Beta feature

High-level performance insights with visualizations give you the information you need to efficiently optimize your campaigns and discover new opportunities to scale performance. You can view data across campaigns or drill down to a lower level.

Use performance insights to:

Track long-term trends for strategic planning and informed decision making.
Identify opportunities to achieve better outcomes.
Improve efficiency by reducing the time between getting raw data and attaining actionable insights.

You can export all visualizations for a tab to a PDF file or download the data for a specific insight without visualizations in Microsoft Excel spreadsheet (XLSX) format.

You can also change the date range, configure the view, and save a custom view like you can for campaign management views.

Types of Insights

Home Tab

The Home tab provides key standard, performance, and viewability metrics across all of an advertiserâ€™s campaigns. By default, cross-campaign data is shown. You can optionally configure filters to show data for a different advertiser or data for only specific campaigns, packages, custom goals, and placements. The insights include:

A trend chart for three customer-specified metrics (by default, Net Spend, Impressions, and Net CPM).
A breakdown of the data for specific metrics by three customer-specified dimensions, such as by campaign, publisher, and media type. For each dimensional breakdown, you can choose a different metric.

Household Reach Tab

The Household Reach tab provides household reach metrics across all of an advertiserâ€™s campaigns. By default, cross-campaign data is shown. You can optionally configure filters to show data for a different advertiser or data for only specific campaigns. The insights include:

A trend chart by day or by week for three customer-specified metrics (by default, Net Spend, Unique Reach, and Net CPM).
A donut chart showing the incremental household reach by Media Type, Device Type, or Inventory Type. Incremental household reach is defined as a household reached exclusively through a single media, device, or inventory type.
The incremental unique household reach vs. overlapping household reach by Media Type, Device Type, or Inventory Type.

Incremental household reach is defined as a household reached exclusively through a single media, device, or inventory type. Overlapping household reach is defined as a household thatâ€™s reached by multiple media, device, or inventory types.
The top-performing campaigns, placements, packages, publishers, sites/apps, media types, inventory types, or device types by Unique Reach, Net Spend, and Cost per Reach.
The Cost per Reach and Net Spend by package, publisher, or site/app. Use this insight to see which packages, publishers, or sites/apps show the potential for significant incremental reach.

Open Performance Insights

(To open insights for all campaigns) In the main menu, click Insights BETA.
(To open insights for a specific campaign, package, or placement) Next to the entity name in the Campaigns, Packages, or Placements view, click â€¦ > Insights.

Apply Filters to a Tab

In the toolbar at the top of the tab, click .
In the left column, select a dimension, and then select one or more values in the right column, as applicable.

You can select only one advertiser at a time.
Click Apply.
(Optional) To narrow down the data further, select the entity type in the toolbar, and then select a specific entity value (a single campaign, package, or placement).