Specifications for Supported Ad Types
Video Ads (Pre-Roll, CTV, and Universal Video)
Supported Screens
Ads are delivered by default on desktop, mobile, and connected TV devices. Device targeting is available to adjust delivery.
Supported Third-Party Ad Servers
You can use tag sheets from DCM, Flashtalking, Innovid, and Sizmek. For a full list of supported vendors, see 鈥Certified Ad Serving Partners.鈥
Requirements for High-Definition Video Assets
Video Tag Type: VPAID 2.0 JavaScript or VAST (CTV). All VPAID ad units must adhere to the as defined by the Interactive Advertising Bureau (IAB).
Video Codec: MP4/H.264
Resolution: 1280x720 for 720p, 1920x1080 for 1080p
Bitrate: 1500-2500 kbps for 720p, 2500-3500 kbps for 1080p
H.264 Profile/Level: High profile, level 3.1 for 720p; High profile, level 4.0 for 1080p
Video Frame Rate: 29.970 fps (commonly referred to as 30 fps) for NTSC countries, 25 fps for PAL countries, 23.976 fps (commonly referred to as 24 fps) for film-look content
Video Color Space: 4:2:0 YUV Chroma subsampling
Video Interlacing: Progressive scanning, i.e., non-interlaced. No intra-field motion (blending frames) or interlacing.
Leaders (Slate): Not permitted
Audio Codec: AAC-LC or HE-AACv1
Audio Bitrate: 128-192 kbps for AAC-LC, 64-128 kbps for HE-AACv1
Audio Channel: 2-channel stereo mix
Audio Sample Rate: 44.1 kHz or 48 kHz, as per source material
Audio Levels: 24 LKFS (+/- 2.0 dB) in the US as per ATSC A/85; 23 LUFS (+/- 1.0) in the EU as per EBU R128